Franchise Focus
Toast of the town F
You’re supported every step of the way with a Subway franchise INVESTMENT LEVEL: FROM £100,000
ranchising is growing in popularity. Its appeal is undeniable and the sector is prospering, having seen growth of 10.2 per cent last
year, according to latest fi gures from the British Franchise Association. So what exactly lies behind the growth of this infl uential sector?
For many individuals, the idea of running their own business and being their own boss is hugely appealing, but many are yet to take the plunge. Franchising offers an attractive alternative, providing an opportunity for individuals to work for themselves, but not by themselves, within a proven and established business model. The Subway brand is one of the largest and best-known franchise organisations, and has enabled thousands of hard- working and business-savvy people to fulfi l their dreams of becoming their own boss. The brand has developed a franchise system that is both effi cient and effective, providing individuals with the autonomy to manage their own stores within an established business model that has been replicated many times over by like-minded people. It has over 2,300 stores in the UK and Ireland, and more than 44,000 stores in over 110 countries.
Many Subway franchisees both live and work in their local communities and are passionate about playing an important role – providing jobs for local people – as well as giving back through sponsorship of local sports teams and charities. Running a successful franchise requires
hard work and commitment, so it’s important to choose one that you are passionate about. Successful Subway franchisees are customer-focused, hands- on and self-motivated, with a strong work ethic. Leading from the front, they are willing to roll up their sleeves and get
involved in all areas of the business, from front of house to purchasing, local store marketing, and HR and recruitment. The reward is the chance to work in a fast-paced, fun and dynamic environment and reap the benefi ts, watching your business grow. Franchisees receive all the support and training needed to get their new business ventures up and running. Regional development agents provide assistance with site selection, leasing, operations and store development. Furthermore, each franchisee must undergo a comprehensive two-week training course at the training centre in Cambridge. Regular meetings with development agents and fellow franchisees provide opportunities to network and share best practice. One franchisee duo who have reaped the success of the support system is husband and wife Jay and Kuldip Basra, who employ 14 people across two stores in South Yorkshire. Before becoming Subway franchisees, the couple owned and worked in a convenience store and a post offi ce, giving them all the necessary skills and experience to open their fi rst Subway store. Kuldip said: “We looked into a number of franchises, but the Subway brand seemed to stand out the most because of its support to franchisees.” Kuldip and Jay opened their fi rst Subway store in April 2014 in Wickersley,
Rotherham. As the pair began their journey with the Subway brand, Kuldip soon discovered just how integral the support structure was. She said: “The Subway brand offers all its franchisees in-depth support from the beginning. Our development agent has been just a phone call away from day one. “The support didn’t stop there; the training the Subway brand delivers from its headquarters is second to none. Even though I’d worked in the consumer- facing industry for so many years, I learnt things there that I know have made a big impact on how I run a business. I’ve also taken what I learnt and shared it with my employees to ensure that whoever you are in the company, you are always equipped to deliver the best possible service to the customer.”
Subway Quick-service restaurant
www.subway.co.uk/business franchiseopportunities@subway.co.uk 0800 085 5058
October 2016 |
BusinessFranchise.com | 99
Investment:£100k+
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