Franchise Focus A franchise to go
Double Coffee takes its business from the Baltics to Britain INVESTMENT LEVEL: £31,000
Double Coff ee has developed its own system of process and calculation cards, so the preparation of dishes and drinks is fully optimised.
A hallmark of Double Coff ee is its
modern and trendy design, which creates a pleasant and peaceful atmosphere. Thanks to this, a thoughtfully put-together menu and quality service, Double Coff ee is quickly becoming a popular meeting place. Franchisees are provided with: an established brand and proven business model; knowledge and experience of rapid growth in diff erent markets; system standards, such as technology, manuals and handbooks; marketing tools; and strong training and support systems, both initial and ongoing.
The Double Coff ee franchisee support system includes:
• Evaluating the suitability of facilities and investments
About Double Coff ee The fi rst Double Coff ee restaurant opened in 2002 in Riga, Latvia. This is where a few dedicated people combined their eff orts to create the Double Coff ee brand and concept. The original plan was for the company expansion to be limited to Riga, where four to fi ve cosy restaurants would open, off ering coff ee, cocktails, snacks and desserts. However, the idea of a new establishment with a unique atmosphere appealed to the Rigan people so much that it’s now one of the largest restaurant chains in the Baltic states. As a result, the company has grown into a chain of stylish city restaurants that are designed in accordance with the most advanced technology, and off er a wide selection of food and drink, the best coff ee, a comfortable environment and good service to the customers. Unlike most coff ee shops that only have fast food-style counter service, Double Coff ee has waiter service.
The Double Coff ee franchise In 2008, the development of the franchise system began, and in 2010, the fi rst Double Coff ee franchise restaurant was opened. Each new Double Coff ee restaurant has been rapidly gaining popularity among the customers, who
return again and again. It has successfully developed its franchise network in Russia and the Newly Independent States. Now, its goal is to continue developing its network and popularise its brand in other European countries.
The advantages Double Coff ee is a strong and attractive brand. Its concept is highly competitive, allowing it to quickly take the leading position in any region. In the fi rst few years of its existence, the chain was included in the Europe’s 500 list of fastest growing companies.
During the entire history of Double
Coff ee, the chain technologists have developed and successfully implemented more than 500 dishes from diff erent cuisines, more than 250 kinds of alcoholic drinks, and more than 75 coff ee recipes. In addition, it off ers a large number of themed and seasonal menus. Several dishes and drinks characteristic of the new region can be included in the Double Coff ee menu. Over the years the business model
has proven its versatility. Double Coff ee restaurants operate successfully in city centres and residential areas, in separate buildings and shopping malls, and from small establishments to multi-storey buildings.
There are several Double Coff ee franchise models: the single outlet franchise (get support and stay independent), the multi-outlet franchise (a smart approach multiplies success), and an area development exclusive franchise (be the fi rst and own the market!).
• Designing the menu and technological plan for facilities
• Professional training at the headquarters and internships at Double Coff ee outlets
• Assistance in opening the outlet • Guidelines and materials for marketing and advertising
• Extranet – the private network for Double Coff ee franchisees
• Timely support and consultations on any issues
• New off ers and campaigns • Indicators relating to the operation of outlets
• Regular visits
Double Coffee City restaurant
www.doublecoff
ee.com/en franchising@doublecoff
ee.com +371 (6)67 297 858
October 2016 |
BusinessFranchise.com | 133
Investment: £20k-£50k
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