Franchise Focus Quality care
Right at Home provides a market-leading service, allowing its clients to live independently
INVESTMENT LEVEL: £31,995 Ken Deary
increased demand for choice and the gradual introduction of privatised healthcare has established a new model of homecare – one that targets self- funding clients and is not threatened by government underfunding or narrow profi t margins.
This model has been honed by some of the leading care franchises in the US, where the highly competitive service industry focuses on excellent levels of customer care. As these brands have expanded across the Atlantic, there is now a fast-growing market in the UK for quality care and support in the home.
An ageing population
The number of older people in the UK is increasing at an exponential rate; more and more are becoming accustomed to enjoying their independence well into their senior years. For many older people these days, moving into a residential care home is seen as an absolute last resort.
A new model of care Care at home was traditionally a market dominated by social services, using a model characterised by short, task-based visits. It was subject to varying degrees of quality, depending on the levels of funding aff orded by the local authority. In the last 10 years, however, the
Consumer choices With more than 500 offi ces worldwide and a market leader in the US, Right at Home is at the forefront of the homecare sector. As a care provider, it is associated with highly personalised care that is built around the client’s wishes as well as their needs. Visit times are usually at least one hour, and its local offi ces are owned by people who are passionate about helping others and delivering the very best service.
A business with extra rewards Ken Deary, Right at Home UK managing director, had experienced for himself how hard it was to fi nd reliable support for his elderly relatives. This led to him taking the UK licence for Right at Home. Making a diff erence in the local community is a big draw for franchisees. They can say goodbye to lengthy
commutes and to repetitive workloads. They can put down roots in their local communities, build relationships and change people’s lives.
Enter a regulated sector with confi dence
A good franchisor will support owners to gain registration from the regulatory body for social care. They will then help them recruit an experienced care manager and supply them with the guidance, policies and procedures they need to run their business safely and eff ectively, ensuring they always remain compliant with changing legislation.
A great return on investment Quality homecare off ers huge potential for franchisees to get a fantastic return. They will need working capital to see them through the early months, but the overall investment is low compared to a retail, restaurant or fast food franchise; owners mostly operate out of small serviced offi ces. Franchisees in the US can expect a good resale value and the same is predicted as the UK network matures.
Working with the best
In the six years since Right at Home UK launched, the business model has been thouroughly tested and tailored to the UK marketplace. Bespoke systems have also been developed in partnership with the very best providers of training and operational software. Its measured growth strategy focuses
on fi nding franchisees who are well suited to the brand, giving them the best possible territories and supporting them in all aspects of their business. Right at Home has succeeded in building a highly engaged network of over 40 owners with no business failures and it is very excited about what the future holds.
Right at Home Homecare
www.rightathomefranchising.co.uk kate.dilworth@rightathomeuk.com 07825 047 344
October 2016 |
BusinessFranchise.com | 153
Investment: £20k-£50k
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