Franchise Focus Not just another care agency
Inspired by his own experiences, Ken Waterhouse set out to change the industry with Home Care Preferred INVESTMENT LEVEL: FROM £32,945
sector; receiving advice and acquiring essential equipment can be diffi cult. With the perception of homecare in the UK hitting an all-time low in 2011 as cases of abuse made the headlines, Ken decided to try to change things by setting up Home Care Preferred. Unlike other care agencies, Home Care
Ken Waterhouse K
en Waterhouse opened his fi rst care home in 1987. Since then, he has owned and operated several award-winning care environments.
Ken launched Home Care Preferred, his
fi rst domiciliary care service, in 2012. Home Care Preferred is a unique care agency and the service it offers was prompted by a personal experience in Ken’s life. It was while helping his mother care for his terminally ill stepfather that Ken’s views on long-term homecare began to change. Even though he had been in the care sector for a long time, Ken realised that when an individual seeks care at home, the person is faced with a disjointed service
Preferred has a high-street presence and provides a complete care solution for any individual need. Clients receive a friendly welcome and expert, unbiased advice about independent living equipment. This can be anything from comfort fi t shoes to wheelchairs or bathing aids. With a catalogue of over 6,000 products, the shop provides an exhaustive list of various aids that help individuals to lead a safe and independent life at home. Home Care Preferred can provide
care services to anyone above the age of 18. These include everything from companionship and home help to more complex dementia care, care for clients with learning disabilities or end-of-life care. The 24-hour live-in care has been extremely successful and has inspired the team to develop a brain injury care service. “Our care team has a can-do attitude and our aim is to always provide a solution, no matter how complex the needs are,” manager Figen Karadogan commented. The care agency and the retail offering have both seen fi nancial success since the inception of Home Care Preferred.
However, the success is not limited to fi nancial gains. Home Care Preferred has a strong community presence and has won various local and national awards in recent years. The latest was at the prestigious HealthInvestor Awards 2016, where the business won domiciliary care provider of the year.
Ken said: “Our vision is that every major town in the UK will benefi t from a Home Care Preferred branch. We want to grow the organisation with a network of high- quality management franchises in suitable locations throughout the country.’’ The franchise package provides
comprehensive training, business launch support and an exclusive opportunity to be part of a market that is currently worth over £20billion.
In franchising, Home Care Preferred
harnesses the abilities, energy and dedication of the franchise owners to realise its goals. In return, franchisees enjoy invaluable skills training, a proven business concept, personalised support and a brand name that will help them realise their own dreams of running a successful business. They can also look forward to the rewards of job satisfaction through various testimonials and comments from satisfi ed customers.
George Georgiou is one such customer who benefi tted from the Home Care Preferred services. In a note to the care team, he commented: “It was such a relief to fi nd everything I needed for my mum under one roof at the Home Care Preferred branch I visited.
“I bought a wheelchair, received guidance on care fee planning and had a delightful live-in caregiver introduced all within fi ve days of my fi rst visit. I didn’t know such businesses as Home Care Preferred existed. Thank you.”
Home Care Preferred Homecare
www.homecarepreferredfranchise.com franchise@homecarepreferred.com 020 8004 1603
October 2016 |
BusinessFranchise.com | 165
Investment: £20k-£50k
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