Franchise Focus Making a difference
With its thorough training programme, Promedica24 franchisees are primed to improve lives
INVESTMENT LEVEL: £15,000
P
romedica24 continues to answer the demand for its live-in care service with eight new franchisees having trained and launched in July and August. The number of older people with care needs is expected to rise by more than 60 per cent in the next 20 years. The demand for live-in care is increasing rapidly and Promedica24 franchisees are fast becoming the go-to service in their local communities, something that the eight latest additions to the network are keen to emulate. Brett Norman, Leeds (north) franchisee, said: “When I found the Promedica24 franchise, it really resonated with me. Here was a company doing things right: offering people a chance to live at home and be treated with respect. Of course I wanted to be a part of it! It was a no-brainer for me.” Promedica24 is proud to be a business
of European, and, more specifi cally, Polish origin. With a global head offi ce based in Poland, exactly how does the business equip its franchisees for maximum success here in the UK?
Borders are not barriers Promedica24 has successfully trained over 100 franchisees, who now operate in the UK and Europe. As you would expect from a world-class care franchise, the training is meticulous, its trainers are experts and its methods are patient. Designed to maximise your potential while seamlessly plugging any skills gaps, the Promedica24 training
programme is split between the UK head offi ce in Watford and the global head offi ce in Poland. Firstly, franchisees visit one of the 53
European branches dedicated to carer recruitment before moving on to the global head offi ce facilities, home to a 200-strong team. Here, they meet the team responsible for UK carer recruitment and spend time with the marketing, fi nance and IT teams that will support them. Support is a key word here – the unique way in which the Promedica24 franchise is structured means that most operational activities are carried out by experts in Poland on behalf of franchisees. This includes preparing contracts, invoicing and credit control, and, most signifi cantly, the recruitment and training of top-quality carers. All of this means a franchisee can focus their time and efforts on local networking and educating the community about the services they offer.
Building great working relationships Newcastle franchisee, Nick Pope, said: “The training was just brilliant! Everything in this business is impressive, from the systems and processes down to the carers. It gave me massive confi dence.” After two to three days in Poland, it’s back to the UK head offi ce for a week of hands-on, business school-style training. A mixture of expert-led interactive sessions, presentations and role-play exercises cover everything new business owners need to hit the ground running.
This ranges from sales techniques and strategy and utilising the bespoke customer relationship management (CRM) system, down to an overview of care operations and how to use PR to leverage local media and generate awareness. During training, a dedicated business development manager (BDM) is assigned to each franchisee. Together, they undertake a further two days of territory-based training after the in- house programme is complete. BDMs accompany franchisees on networking visits and assist with identifying prospects in order to embed the learning. One month after launch, franchisees
are invited back to Watford for a one-day advanced session. This is an opportunity for business owners to share newfound knowledge and experience, as well as receive more advanced training on sales, CRM and social media.
Courses for September and October are
fi lling up fast, so if you’re passionate about making a profi t and making a difference, get in touch today to attend a Discovery Day.
Promedica24 Live-in care
www.promedica24franchise.co.uk d.archer@
promedica24.co.uk 01923 381 200
October 2016 |
BusinessFranchise.com | 185
Investment: £10k-£20k
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