REAL STORIES By trading exclusively in
digital entertainment products, the Complete entertainment eXchange (CeX) has catapulted the buy-and-sell concept into the 21st century
I
n the ever-changing world of technology, the ability of a brand to adapt to the market can make all the diff erence between success and failure. There is no better example of this than CeX. The fl exible structure of the business model has seen it thrive in economic times – both good and bad – and this, together with the passion of their franchisees, has enabled the formation of a global network of outlets in a relatively short space of time.
Huseyin Nurhakli
What were your criteria for a franchise?
A well-established and recognised retail brand was the most important aspect to me when choosing a franchise, and CeX ticked both of those boxes.
What appealed most about a CeX franchise?
HUSEYIN NURHAKLI
owns two stores in the south east of England
What was your previous occupation and why did you leave? Before I opened my fi rst store I used to be in the mobile phone repair business, and prior to that I was in the catering industry. I have always had a huge interest in gadgets, so CeX was ideal for me.
Why did you decide to look into franchising? I wasn’t particularly looking at franchising but I wanted to be part of CeX – luckily for me, this was a possibility.
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BusinessFranchise.com | October 2016
I wanted to be a part of a large organisation that I had a passion for, without taking a huge risk. CeX’s fast growth in a short amount of time assured me of the chances of success with the venture.
What training did you receive? I received 400 hours of in-store training, both in corporate and franchise stores, starting from the basic sales assistant training, and going on to the supervisor and manager roles. I also had to attend an all-in-one HR course that was based in London.
How would you rate the training? I would rate it very highly. In hindsight this was one of the most important aspects; 400-plus hours might seem excessive, and it was a challenge – there was a lot to take on board in the early stages – but it says a lot about the company and the direction they wanted to go in.
Is being a franchise owner how you expected it to be? Yes, very much so. I really enjoy what I do. Having just opened my second store, I
know exactly what to expect, which makes the whole process easier.
What support have you received? Everybody gives as much assistance as they can, from my franchise manager to the operations manager and all the support team. They are all only a phone call away whenever I need them. In particular, my franchise manager helping with every aspect gave me the free time to concentrate on my training and development.
What do you enjoy most about your business?
The most enjoyable factor for me has been the opportunity to motivate my staff and see them enjoy their work as much as I do. Being my own boss, I can also aff ord the freedom to do other tasks required elsewhere, as CeX’s powerful tools are available for me to keep track of performance, even if I am not personally in-store.
What are your future plans for the business? My future plans are to grow my two stores to their maximum potential, and then expand and open two more stores in the next three to four years.
What sort of person would suit a CeX franchise?
Someone who is hard working and enjoys leading and motivating, but, most importantly, it is essential they have good people skills.
CeX
Act now to fi nd out more and secure your location:
webuy.com/franchising
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