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The launch of three new Dor-2-Dor franchisees speaks volumes about its ongoing success


INVESTMENT LEVEL: £8,000 Joanna Harding T Brendan and Johanne Haughey


he Dor-2-Dor franchise goes from strength to strength with the launch of three new franchisees, bringing it close to 70 UK outlets. CEO Jeff


Frankling said that the business is halfway to its goal of 150 UK franchisees. The new outlets are: Folkestone, Kent, operated by Joanne Harding; Bridgend, south Wales, operated by Leighton and Tina Williams; and Chichester, Hampshire, operated by Brendan and Johanne Haughey. Dor-2-Dor specialises in the design,


Leighton and Tina Williams


print and distribution of leafl ets from local businesses and organisations to residential households. The company was founded by Jeff and Lynn Frankling in 1987, and originally promoted local shops and businesses by distributing discount vouchers to nearby homes. In the early 90s, however, many existing clients and businesses in the local area were asking if the company could distribute their own leafl ets rather than a voucher. Jeff quickly realised that there was a growing opportunity and came up with Dor-2-Dor. Jeff decided to set up his own


distribution capability and move away from using Royal Mail. Advertising locally for post people brought a very strong response; it became clear that there was an increasing potential resource of retired and semi-retired people, who were willing to distribute large volumes of leafl ets door to door.


Having developed a robust system for managing and recruiting, Dor-2-Dor started franchising in 2001. And, 15 years later, the network has increased to nearly 70 outlets and interest in the business opportunity is strong.


Despite the internet and social media marketing, door-to-door is still a very eff ective and popular marketing channel. Research from the Direct Marketing Association shows that 80 per cent of the top advertisers use door drops and, on average, leafl ets stay in the home for 34 days.


‘Letterbox Clever’ is Dor-2-Dor’s strapline and its leafl et distribution works – why not make it work for you?


Dor-2-Dor Leafl et distribution


www.franchise.dor2dor.com franchise@dor2dor.com 01582 250 000


192 | BusinessFranchise.com | October 2016


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