Franchise Focus Tailored for success
Dynamic and recession-proof, The ZipYard franchise is a stitch above the rest
INVESTMENT LEVEL: £38,500
branded in The ZipYard’s signature yellow and black colours. From dress restyling to bridal wear
fi tting, The ZipYard provides convenient, speedy and cost-effective clothing alterations and repairs. The ZipYard franchise package is a total
turnkey operation, comprising a complete shop fi t, state-of-the-art machinery, computer systems, and a comprehensive marketing package. Franchisees also receive industrial sewing machines, signage, and starting stock, plus training and ongoing support from the franchisor, and a marketing and PR campaign to launch each centre.
James Neale T
he ZipYard is the fastest- growing garment alteration franchise in the UK. With distinctive branding, the opportunity provides owners with a business that is welcome on any high street. Offi cially launched in Britain by The
Bardon Group in 2011, growth has been very strong and the company is well on the way to achieving its fi rst target of opening 50 centres in the UK. The ZipYard concept offers total fl exibility with the opportunity to simply run one centre or build a bigger business through owning more outlets throughout the country. Specifi cally designed to project a stylish, high-quality image, The ZipYard offers a wide range of alteration and tailoring services, all done on-site by trained professionals in purpose-built centres,
Why choose The ZipYard? Former driving instructor Richard McConnell opened England’s fi rst ZipYard franchise in Altrincham in 2011, followed by a second outlet in Wilmslow in 2013. He said: “The Altrincham ZipYard has exceeded all of our expectations, and the model is so well thought out that it was easy to replicate.
“My wife noticed the ZipYard advert and thought it was a fantastic idea. We did some research and quickly realised that there was no real competition in our area. “We went to meet Nigel Toplis, the franchisor, and we visited a centre in Wales. We were impressed by the professionalism of the franchise. The brand is very strong and the shop fi t is amazing, from the fi tting rooms to the equipment and layout.”
Graeme Mulheron
Training and support All franchisees have a two-week comprehensive induction programme that covers business practices, computer systems, running a centre, marketing and promotions, and recruitment. Training takes place in an existing centre to provide hands-on experience. Every aspect of the set-up, from fi nding premises to launching and promoting the centre, is fully supported by the franchisor. Once up and running, the support continues with additional training, business and product support, and ongoing business advice and planning, plus comprehensive support in marketing and PR.
James Neale left a career in the NHS October 2016 |
BusinessFranchise.com | 159
to open ZipYard Leeds in 2014. He said: “I’ve never run my own business before so I was quite daunted by the prospect. However, head offi ce was amazing. They took me through every aspect of running a business.
“The training programme is incredible and the support has been great. In my fi rst week, I visited one of the top performing ZipYard centres, where the owner shared his wealth of knowledge and experience with me.
“In the run-up to opening, I had hands- on operations support and also had a lot of help with the recruitment and training of the seamstresses.”
Marketing Head offi ce provides a wide range of marketing support to the network, including email marketing and promotional posters. All franchisees also have access to a retained PR agency that carries out regular activity on behalf of The ZipYard to raise awareness and generate footfall.
“I have been extremely pleased by the success of our ZipYard store so far. As with any business, if you can combine excellence in service with excellence of products, you have a winning formula.” Graeme Mulheron, The ZipYard Bedford
Richard McConnell
The ZipYard Garment alterations
www.thezipyard.co.uk edownes@thezipyard.co.uk 01530 513 307
Investment: £20k-£50k
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