GUIDANCE ON THE APPLICATION OF THE CODE OF CONDUCT iii. iv.


12 August 2015


You can't change the prices shown in your brochure or on your website unless you specifically and expressly provide within the brochure or website for changes to be made to the prices.


You must ensure that any changes to the prices shown in your brochure or on your website are made known to clients before a booking is made. You might be asked to provide evidence that this has been done and are advised to ensure that this evidence remains in a durable form, e.g. in writing or as saved messages on booking systems.


v.


Changes to prices after a booking has been made are subject to the booking conditions of the principal concerned and to the Package Travel Regulations. Members should be aware that, in respect of package holidays, there are restrictions on the circumstances in which surcharges can be applied and the amounts that can be surcharged. Full guidance on these matters can be found in our Business Support Manual.


Credit Cards


 If you make a charge for the use of credit cards, you must state what it is, in your brochure, in advertising and in your shop, as applicable. This statement must be clear, prominent and easily legible, and in the case of a statement in your shop should be given at the entrance to the shop and wherever the customer can make payment.


Prices


 Basic price must include all non-optional extras of a fixed amount


 Basic price must include fuel supplements


 Brochures only - if the amount of extras may change, you don't need to include them, but you must give clear details near the basic price


Further guidance on advertising requirements can be obtained from the Advertising Standards Authority www.asa.org.uk or from your local Trading Standards Office www.tradingstandards.gov.uk


Warning!


You should be aware that this guidance doesn't bind any other body, including Trading Standards, which might investigate allegations that pricing indications are misleading. In particular, you should be aware that Trading Standards don't consider that changes should be made to the prices shown in a brochure unless they are due to unforeseen circumstances or circumstances beyond the principal's control.


Ultimately it's the courts that will decide whether any specific advertising is illegal. You're advised to seek specific advice if you seek to change the way that you show prices in your advertising.


Financial protection information


All of your advertising, including brochures and websites, must not contain anything misleading about bonding and financial protection. This is a very important area and consumers must be given correct information as to whether they’re protected against financial failure. It’s a confusing subject and we know that consumers often don’t understand when they’re protected and when they’re not. ABTA Members must give clear, accurate information; it mustn’t be left unclear, or unsaid, or down to the consumer’s assumption.


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