ABTA • By Industry Sector
Crisis Management Employment Law Maritime Law Travel Law Partner no. 565
cheapflights.co.uk Want to escape but not sure when you want to go? Looking for inspiration and a wide range of deals from off and online providers in one place? Check out Cheapflights for tips and some of the best flight and holiday deals around. Across the Cheapflights and Momondo
Travlaw LLP Contact: Stephen Mason T: 0113 258 0033 E:
stephen@travlaw.co.uk travlaw.co.uk Stephen Mason is rated one of the top three travel industry lawyers, which means that he and his team he can help with all legal queries – claims, contracts, regulations, employment etc – all at a reasonable price. Email Stephen and you’re guaranteed a friendly welcome. Arbitration & Mediation Commercial Law Employment Law Travel Law Partner no. 307
MARKETING & COMMUNICATIONS
brands, it now serves travel search and inspiration to over 13 million visitors a month – plus six million travel newsletter subscribers. You can also check Cheapflights out via Facebook or its award-winning Twitter service. If you’re interested in advertising on the Cheapflights sites, or being included in its weekly email newsletter, send an email to
advertising@cheapflights.com. Advertising Email Marketing Pay Per Click Advertising Publishing Partner no. 185
Event Management Marketing Automation Partner no. 527
BP Travel Marketing Services Contact: Steve Martin T: 01233 211230 E:
steve.martin@
bptms.co.uk bptravelmarketing.co.uk For over 40 years, travel professionals, such as tour operators, travel agents, cruise companies, destinations and airlines, have been working with BP to manage and improve their travel industry and travel consumer communications. BP Travel Marketing Services recognises that you want to increase sales and promote your company through supporting travel retailers and regular marketing campaigns, both on and offline. Its range of services have been created to help you maximise these opportunities. It delivers results and builds strong relationships with its customers. Brochure Distribution Data Management Direct Mail & Print Email Marketing Partner no. 407
Clarion Events Contact: Rob Debenham T: 020 7384 8129 E:
rob.debenham@
clarionevents.com clarionevents.com/ Clarion Events’ sole purpose is to create unique and stimulating environments that build your business and grow customer relations. The Clarion approach to events is distinctly different. It specialises in high value, difficult-to-engage markets and then it creates environments that stimulate consumers to interact with its clients. Clarion Events meticulously market to and inform consumers (business-to-business or business-to-consumer) to ensure that it attracts buyers with spending and decision-making power who will give their valuable business or leisure time to every one of its events. If you want to present your company at any Clarion event, you can be sure you’ll be in the very best of hands. Clarion Events will work tirelessly alongside you to bring new customers and contacts to your stand. Every single event is minutely managed and imaginatively marketed. Nothing is left to chance. Ensuring a successful outcome for your business is, quite simply, the only thing that concerns Clarion Events. It even goes as far as training its customers to maximise the benefits of events! Event Management Partner no. 534
Callcredit Information Group Contact: Matthew Drury T: 0113 388 4300 E:
Matthew.Drury@callcreditgroup.com callcredit.co.uk Callcredit develops innovative products and services to help you make smarter, more profitable decisions throughout the customer lifecycle. Its solutions range from marketing analysis and network planning, multi-channel prospect data, customer segmentation, fraud and verification tools and customer management. Call Management & Networking Data Security & Fraud Prevention Email Marketing Mobile Marketing Solutions Pay Per Click Advertising Search Engine Optimisation Telephony Systems Partner no. 529
Daily Mail (Associated Newspapers Ltd) Contact: Mark MacAlesher T: 020 7938 6877 E:
mark.macalesher@
ukmetro.co.uk mailconnected.co.uk Travelmail is at the heart of the powerhouse Saturday edition of the Daily Mail. It’s a busy mix of editorial and advertising which creates a real marketplace where readers can search out holiday deals and ideas. Editorially the world is its oyster – long-haul, short-haul, cruising, city breaks, UK holidays – it’s got it covered. And its receptive audience really appreciates this – anecdotal evidence from regular advertisers reports excellent response and conversion. In addition,
Travelmail.co.uk, its lively and comprehensive website, is packed with ideas, advice and the best holiday deals. Advertising Publishing Partner no. 341
heart of your website, to a single product level. Again, this improves consumer confidence and converts more lookers to buyers. 3) Feefo delivers exceptional business intelligence. Genuine feedback directly from paying customers about their real experience of dealing with the organisation. This can be far more valuable than any paid for consumer research. Feefo collects organic user-generated
Cheapflights Contact: Sarah Hanan T: 020 7034 4126 E:
sarah.hanan@cheapflights.com
Cvent Contact: Tyler Tichacek T: 0808 234 4540 E:
TTichacek@cvent.com cvent.com Founded in 1999, Cvent is the world’s largest meetings and event management technology company and has more than 1,000 employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, email marketing and web surveys, and helps over 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and email campaigns. The company has processed over $2.5bn in online payments and has managed over 30 million event registrations and survey responses for its clients. Cvent’s client base includes over 30 companies from the Fortune 100, corporations from every major industry, associations, universities and non-profits. Customer Data Analysis & Segmentation E-commerce Platforms
144 ABTA CountryByCountry Guide 2016
Dellar Davies Contact: Elaine Dellar T: 01920 444810 E:
elained@dellardavies.com dellardavies.com Dellar Davies is an experiential live event communications company. It forms the connection between your message and your target audience – whether they’re industry colleagues, the public or your staff – to inspire, excite, inform and educate. To create the right results for your business, it’s essential for Dellar Davies people to be talented, imaginative, resourceful and above all, approachable. Having such a great team enables it to proactively generate ideas that will ensure the success of your project, whatever its shape or size. Dellar Davies has earned a reputation for reliability, results and delivering more than it promises. Consequently, its clients retain its services year after year. Whatever your event or special project, you can be sure Dellar Davies will make you happy! Brochure & Print Design Event Management Exhibition Stand Design & Build Website Design Partner no. 530
content with relevant keywords every time someone leaves feedback. These reviews are set up to optimise the content to deliver the greatest possible benefit from every single customer review. Feefo allows your feedback to automatically link directly to your product page. This continuously creates quality links to every page on your site, generated every time someone leaves feedback. The links are inbound only from Feefo without reciprocation, so they have even greater value after Google’s latest updates. By setting up Feefo to display feedback on your product pages, you increase your chances of Google registering your pages in its main index and appearing higher in a wider range search results. This increases the chances of someone clicking through to buy from you. Search Engines look for genuine, unedited feedback from real customers and now actively de-ranks those who are just paying to have feedback written about themselves or editing their reviews. Using Feefo for feedback means you can use
one of our many flexible ways of gathering sales data, but with all of them, there’s no way to leave feedback unless the customer has made a purchase, nor can you remove feedback just because you don’t like it. This gives customers reassurance that all of the feedback displayed is genuine and you’re an organisation they can trust to do business with. Once set up, Feefo automatically gathers reviews from your customers and updates your site with fresh feedback as it arrives, which ensures you don’t need to spend time collating and posting feedback yourself. Feefo travel clients include: Voyage Prive, Fred Olsen, On the Beach, Holiday Hypermarket, Teletext Holidays, and many more great brands. Customer Review Management Customer Reviews & Feedback Partner no. 535
Feefo Contact: Andrew Mabbutt T: 020 3362 4209 E:
andrew@feefo.com feefo.com Feefo is a powerful and independent consumer review system. Harnessing the power of Feefo consumer reviews, when deployed correctly, will bring a travel-related business three key benefits: 1) If you sell online, Feefo is a Google licensed content partner. As such, its reviews are guaranteed genuine and bring Google Stars to paid search results. These can increase click through rate by up to six-fold, while improving your Google Quality Score, which in turn, allows more aggressive bidding for less money. 2) The reviews from Feefo bring an enormous amount of keyword-rich, user-generated content directly into the heart of your website. This is excellent for search engine optimisation. These reviews can be integrated right into the
Flagship Consulting Contact: Jackie Murphy T: 020 7680 7115 E:
jackie.murphy@
flagshipconsulting.co.uk flagshipconsulting.co.uk Flagship Consulting is a corporate and brand public relations consultancy with a team of talented PR and communications professionals committed to delivering outstanding results for its clients. It has a unique model for its communication programme based on the power of persuasive conversations and offers solid measurement tools to assess ROI. It offers a comprehensive range of communications services: from ‘traditional’ print and broadcast-focused media relations to exploiting social media. Its expertise is underpinned by excellent
media contacts, trends insight, creativity and planning. Flagship Consulting has a broad client base, but its depth of experience lies in lifestyle, heritage, travel and leisure – including destination marketing, hotels, attractions, cruise lines, travel technology and transport. It generates new and creative ideas to reach consumers and raise profile, as well as press visits, events and promotions. Flagship
countrybycountry.com
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