GUIDANCE ON THE APPLICATION OF THE CODE OF CONDUCT


1. Before a Booking is made Brochures and Booking Conditions


Code 1BMembers shall ensure that their Brochures and booking conditions comply with ABTA’s Standards on Brochures and Booking Conditions.


See Appendix 1. Websites and Online Trading


Code 1CMembers shall ensure that their websites and online booking procedures comply with ABTA’s Standards on Websites and Online Trading.


See Appendix 2. Advertising


Code 1DMembers shall ensure that no Advertising or Promotion or any other publication, whether in writing or otherwise, shall contain anything that is likely to mislead the public.


The first point of contact between you and your client is likely to be your advertising. Difficulties with clients later on can often be traced back to problems with advertising, be it inaccurate brochure descriptions, window cards with out of date prices, or press adverts that don't contain adequate information.


In the Code, advertising is widely defined as “a means of promoting Travel Arrangements by any printed, viewable, audible or other form” so it includes brochures, all types of advert and can include viewdata as well, depending on the circumstances of the case.


In general, your advertising mustn’t mislead. Your customers must be provided with sufficient information so that they can make informed choices. Your adverts must be based on accurate information. You're less likely to be found to be in breach of this Code of Conduct if you can show that you had good procedures in place to verify the accuracy of the descriptions in your advertising.


Specific issues of availability, window cards, price indications and financial protection are covered below.


12 August 2015


©ABTA Ltd ©ABTA Ltd


176 ABTA CountryByCountry Guide 2016


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