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Use your social media profiles to demonstrate your strengths and signal to employers that you are the best candidate for the job.
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It is absolutely critical you look at all your social network privacy settings and are fully aware of what is and isn’t in the public domain. Be aware that networks
like Facebook do make changes to privacy settings and this can result in your account being more open than you hoped. The best approach is to remember that realistically anything that you place on a social network can become public – it only takes one of your contacts to screen grab photos and updates and then share them.
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If you have a common name, you risk being mistaken for someone else online. You don’t want to take the blame for others’ online mistakes, so look for ways to
differentiate yourself. In effect, develop a personal brand that isn’t reliant on your name and ensure you display the handles on your CV and LinkedIn profile.
Think about the tone of your profiles, especially on a network like Twitter that is often used for both professional and personal communication. Potential
employers want to know that you can write coherently rather than ‘text speak’ and are aware of the boundaries when it comes to sharing your personal life.
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social media tips for job hunters
A well-developed online presence can demonstrate that you have the desired skills, knowledge and passion for the industry without necessarily the hands-on experience.
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Show you understand how to use social media in a professional manner. Employers recognise that a good understanding of social media and how it can support
business is an important skill.
Connect with the companies you want to work for on their various social media channels. Many organisations use their social profiles to post job vacancies.
Consider the keywords an employer may use when searching for someone with your skills. Search-optimise your blog and LinkedIn profiles to be found more easily.
Don’t just tell people how great you are, show them in a medium that suits your personality. You can use a combination of video, podcasts, imagery, presentations
and blogs to share your thoughts and ideas on key topics facing the hospitality industry.
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What does your profile photo say about you? A half-naked photo, while holding a beer, on your Facebook page isn’t the image you want your future boss to see.
Remember that social media isn’t about you; it’s about what you can offer your online community.
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Social media is a chance to learn from influential people in the industry, stay up to date on what’s going on, learn new skills and network with others.
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