Most companies now use Twitter – it’s a great way for them to get the measure of job candidates, and for you to strut your stuff.
Create different accounts for different voices Set up a separate Twitter account for your business persona, as tweets about social life
excesses will definitely not impress a future
employer.
Make lists Create a list of companies and people with influence in the area or sector where you are job seeking. It’s easy: go to the list button on the right of the toolbar, do a search and off you go!
It’s all about the conversation Remember – this is a business conversation, which should consist of listening, voicing your thoughts and responding to others. Make sure your tweeting reflects this etiquette with a mix of tweets, retweets and mentions.
Engage directly The joy of Twitter is that it is so direct and immediate. There’s no other social media tool where you could, say, speak to the head of HR for a company you admire without a formal introduction.
Use #hashtags Hashtags let you search for keywords or topics that may interest you, such as jobs or internships. Also use them to preface your comments on any hot debate that may catch a recruiter’s eye.
Tool up If you use Twitter as a job-seeking accessory, you’ll probably want
LinkedIn is useful once you begin establishing industry contacts, but those looking to enter hospitality will also find plenty of useful information. Follow these tips for maximum impact.
Make sure your profile is complete Having a 100% complete profile projects a professional image, shows that you are thorough and that you care. Crucially, it also makes it easier for potential employers to find you.
Join industry groups Sometimes, these are used directly for recruitment. They’re also a good place to learn a little more about the issues in your chosen career.
Use it regularly Send LinkedIn invitations to connect after you meet new contacts, and use the site to source connections for future events. That way, when you find yourself job searching, you’re ready to go with a mature network of contacts.
Choose recommendations with care Recommendations are powerful. Ideally, a recommendation should be from someone for whom you have provided a service, so a work experience boss or customer.
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to use one of the free tools available, such as TweetDeck or TrueTwit. These will manage updates to other accounts such as LinkedIn and show who has responded to your tweets.
Facebook is now a tool in the corporate world, so must be used with care.
Be picky about the companies you ‘like’ You want to be perceived as passionate about the company you are applying for, not just looking at working for any company that will give you a job. Make sure there is an element of similarity in the companies that you ‘like’, otherwise it may appear as though you have a scattergun approach to finding a job.
Join groups that reflect your interests For example, if you want to work in hotels, large hotel groups, small boutique properties and any brands that interest you might all be worth joining.
Say something sensible Get involved in industry debates and discussions, but make sure you say something relevant and reasoned.
Use it to learn about companies Being part of a Facebook group can help with background research before an interview. You can look at the latest products, get a feel for which areas of the business they are focusing on and see what others are saying about them.
Smile for the camera It is now almost inevitable that a potential employer will check your online profile, so avoid the 4am ‘worse for wear’ pictures.
Keep your private life private Adding industry contacts is important, but only add them if your Facebook profiles are work-focused. If you use Facebook for your social life, not your career, make sure they can’t access it.
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