Going Global
The world is getting smaller – it comes together in the WTM Latin America Global Village
The Global Village section of WTM Latin America brings together a
diverse range of exhibitors essential to the international travel market. Visitors will be able to meet representatives from major hotel chains, cruise operators, car hire companies and other key sectors that all play an integral role in business and leisure travel around the world.
While 2012 saw a slow recovery across key indicators, 2013 ended on a very positive note, with as much as 6.9% growth in hotel value sales, and 7.1% in car rental value sales. Growth should stabilise at a lower level in
2014, and new emerging trends in leisure and business travel will help sustain positive growth. Hotels have learnt to adapt to difficult times and generate revenue from services such as spas, food and beverages, technologies and more recently from business travellers. Business travel also picked up in 2013, signifying a healthy rise since the downturn across the globe in 2009. The outlook for 2014 is healthy.
Mobile technology Travel players will need to quickly adopt mobile concierge services in the next few years to answer the growing need of their customers and not to lose out on business. Hotels are expected to use a mix of on-site and mobile concierge services in the future and personalised services will be increasingly
offered based on customer stored preferences. Airlines’ customer service through mobile apps is expected to develop to offer personal assistance 24/7 throughout the entire trip from planning and logistics to emergency assistance.
Hotels report ‘microstay’ trend One global trend for the accommodation sector is that hotels are increasingly renting rooms to business and leisure guests for ‘microstays’ during the day.
Despite the continuing trend of video-
conferencing, face-to-face meetings are still favoured for high-profile business deals and gatherings, according to Euromonitor International. More business guests are seeking day-use
rooms for various reasons, including a chance to relax between appointments or flights, or workspaces for meetings at the hotels. Meanwhile, more leisure tourists are also taking advantage of the flexibility of day rooms, to ‘get away from it all’ for a few hours. The US and UK markets are the most
advanced for business-related microstays, but the trend is catching on in many more markets in Western Europe. The cost of a room is 30% to 70% lower than
an overnight stay and hotel companies are starting to cash in on the concept. Marriott, for example, has introduced
‘Workspace on Demand’, offering workspaces across the US on an hourly basis. Caroline Bremner, Euromonitor International head of travel and tourism research, said: “These developments all suggest that hotels will become ‘offices of the future’, and this is very much likely to become a global trend. “Our busy lifestyles mean
Globalizando
El mundo está cada vez más chico – y se reúne en la Global Village de WTM Latin America
La sección Global Village de WTM Latin America reúne una amplia variedad
de expositores fundamentales del mercado internacional de viajes y turismo. Los visitantes podrán conocer representantes de grandes cadenas de hoteles, operadoras de cruceros, empresas de alquiler de coches y otros segmentos importantes que desempeñan un papel crucial en los viajes de ocio y de negocios alrededor del mundo. Mientras 2012 presenció una lenta recuperación de los principales indicadores, 2013 terminó de forma muy positiva, con un crecimiento del 6,9% en el valor de las ventas de hoteles y del 7,1% en el valor de los alquileres de vehículos. El crecimiento debería estabilizarse en un nivel más bajo en 2014, y nuevas tendencias emergentes en viajes de ocio y de negocios ayudarán a mantenerlo positivo. Los hoteles aprendieron a adaptarse a períodos difíciles y a generar ingresos con servicios como spas, alimentos, bebidas, tecnologías y, más recientemente, con quien viaja por negocios. Los viajes de negocios también aumentaron en
2013, lo que representó un alza saludable desde la recesión que asoló el planeta en 2009. Una vez más, las perspectivas para 2014 son buenas.
CONT. p72 ❱❱
Tecnología móvil En los próximos años, los players del sector de viajes necesitarán adoptar rá§pidamente servicios de conserjería móviles para atender a la creciente necesidad de sus clientes y para no perder negocios.
CONT. p72 ❱❱
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96