tourists travelling from Brazil travel to long-haul destinations and over half travel to Europe. ETC research reveals that, while Europe is a
major draw for Brazilians, who see the region as ‘sophisticated’, and enjoy its cultural and historical attractions, there are frustrations and annoyances that need to be addressed. Problems include complicated visa and
immigration procedures; it’s expensive; tourist attractions can be crowded; cultural barriers and incompatibility of habits and the fact that Brazilian credit cards not widely accepted.
Sporting Brazil When Brazil hosts the 2016 Olympic Games, it will be the first South American country to do so. It’s a great opportunity for Rio de Janeiro to
showcase itself to the world, according to the WTM Industry Report 2013. But before the Olympics take place, there’s another huge event coming to Brazil – the 2014 FIFA World Cup. Hosting the world’s two biggest sporting
events in succession ensures heavy investment in infrastructure, a sustained spotlight on the country and an estimated one million visitors to the events. Brazil isn’t the first to host both tournaments within three years (Sweden, Mexico, Germany and the USA have done so). But Brazil is the first in an era of social and digital media that ensures the widest possible exposure. As Michael Payne, a former Olympic Committee marketing director, told the London- based Financial Times: “They have potentially
three years on the world stage as opposed to a few weeks. “If the Brazilian government properly
understands the value of the asset, it will organise a strategic brand exercise to underline that they are hosting the world for three years – and hosting something the world cares about.” Brazil’s branding has naturally evolved in the
past, around football, beach and samba – not bad attributes when it comes to selling a huge sporting event. Now it has the opportunity to add more dimensions, helped by the enthusiasm of its citizens. Sao Paulo-based journalist Andrew Downie told the Financial Times: “I think it will be the greatest World Cup ever because it’s any fan’s dream to see a World Cup in the spiritual home of football.” International interest in the 2016 Rio de Janeiro Olympic Games is likely to be helped by the success of the London Olympics in 2012. Almost four out of 10 (39%) of 1,277 senior
industry executives polled say they are more likely to sell holidays coinciding with the 2016 Rio de Janeiro Olympics as a result of the 2012 event. Furthermore, 26% of those questioned say they
would do so, regardless of the success of the 2014 World Cup. Almost a quarter (18%) of UK 2013
holidaymakers are more likely to attend the Rio Games following the success of London 2012.
Brazil online Brazil is using online marketing and social media to attract a worldwide audience.
Outros eventos recentes e futuros
Em julho de 2013, o Rio de Janeiro recebeu a Jornada Mundial da
Juventude (JMJ). Os turistas que vieram para o evento gastaram um valor calculado em R$ 900 milhões (US$ 387 milhões) na cidade – cifra impressionante, embora tenha ficado abaixo do R$ 1,2 bilhão (US$ 0,5 bilhão) que se esperava que o evento fosse gerar.
O Brasil será o primeiro país latino- americano a receber o Fórum Mundial da Água. O Conselho Mundial da Água escolheu Brasília para sediar o 8º Fórum Mundial da Água em 2018, evento que reúne pesquisadores, especialistas e autoridades de 147 países. Cerca de 35.000 visitantes virão ao país, no total.
O Rio de Janeiro se tornou a primeira cidade a ser declarada Patrimônio da Humanidade pela UNESCO na categoria de Paisagem Cultural Urbana. Até agora, os lugares incluídos na categoria eram áreas rurais, sistemas agrícolas tradicionais, jardins históricos e locais de importância religiosa.
Other recent and forthcoming events In July 2013, Rio de Janeiro
hosted World Youth Day (WYD). Tourists visiting the event spent an estimated R$900 million (US$ 387 million) in the city – an impressive figure, although it fell short of the R$1.2 billion (US$ 0.5 million) the event was expected to generate.
Brazil will become the first Latin American country to host the World Water Forum. The World Water Council has chosen Brasília to host the 8th World Water Forum in 2018, which brings together researchers, specialists and authorities from 147 countries, totalling approximately 35,000 visitors to the country.
Rio de Janeiro in Brazil has become the first city to be named a UNESCO World Heritage Site in the Urban Cultural Landscape category. Until now, sites listed in the category have included rural areas, traditional agricultural systems, historic gardens and places of religious significance.
Otros eventos recientes y futuros En julio de 2013, Rio de Janeiro
recibió la Jornada Mundial de la Juventud (JMJ). Los turistas que vinieron al evento gastaron un valor calculado en R$ 900 millones (US$ 387 millones) en la ciudad. Una cifra impresionante, aunque no llegó a los R$ 1.200 millones (US$ 500 millones) que se esperaba que el evento generara.
Brasil será el primer país latinoamericano en recibir el Foro Mundial del Agua. El Consejo Mundial del Agua eligió a Brasília como sede del 8º Foro Mundial del Agua en 2018, evento que reúne investigadores, especialistas y autoridades de 147 países. En total, alrededor de 35.000 visitantes vendrán al país.
Rio de Janeiro se convirtió en la primera ciudad en ser declarada Patrimonio de la Humanidad por la UNESCO en la categoría de Paisaje Cultural Urbano. Hasta ahora, los lugares incluidos en la categoría eran áreas rurales, sistemas agrícolas tradicionales, jardines históricos y lugares de importancia religiosa.
CONT. p30 ❱❱
meta divulgar el país entre 1.200 millones de personas de 100 países.
La Argentina continúa siendo la principal fuente
de turistas, seguida por América del Norte y por Alemania. El número de turistas chinos también está cobrando impulso, creció 18% en 2012. “Los resultados del año pasado resaltan el hecho de que el gobierno Dilma Rousseff está bien encaminado en la preparación para los grandes eventos internacionales y, por lo tanto, está mostrando una buena imagen de nuestro país en el exterior, gracias a nuestras campañas de publicidad, a nuestras relaciones públicas y a otros eventos”, afirmó Flavio Dino, presidente de Embratur.
Turismo emisivo Brasil es un mercado de turismo emisivo en crecimiento. Los expositores de WTM Latin America también están atentos al potencial representado por los turistas brasileños que, en 2012, gastaron más de US$ 22 mil millones en el exterior. Gracias a la mayor movilidad social, al acceso más fácil al crédito y a posturas que favorecen los viajes, los brasileños están haciendo más viajes internacionales que nunca. El volumen de viajes de brasileños al exterior aumentó 62% entre 2000 y 2010, según estadísticas de la Comisión Europea de Turismo (ETC). Durante ese período, los gastos de los viajantes brasileños crecieron a una tasa mucho mayor, del 325%. Al año siguiente, ellos gastaron la cifra record de
US$ 21,3 mil millones en viajes internacionales, y ese valor aumentó 4,6% en 2012.
CONT. p30 ❱❱
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