important to this continent. It’s the first time the South American continent has had such an event – one that focuses on the whole of Latin America. It’s only in its second year, yet it has already made a huge impact and it’s set to become the significant travel event. We are committed to supporting WTM Latin America this year and in successive years and have a bigger presence every time. As we grow we will be able to engage in more partners and have more representatives on the USA Pavilion.


Brand USA is now in its third year of operation. What achievements are you particularly proud of? It was set up to increase visitation and spend as well as create jobs. Figures show we’ve achieved 1.1m in extra visitors and led to the creation of 53,000 new jobs. All this has been done at no cost to the U.S. taxpayer.


What’s your key message at WTM Latin America? We want to really solidify our relationship with the airlines and tour operators. We cannot walk or drive the tourists to our country, so we have to have a good relationship. We’ve had some great meetings with TAM and the other airlines.


Quick questions… I’ve never been, but I’d like to visit...India.


My ideal holiday is...Three weeks in the Hawaiian Islands with wife Tina and no mobile phone.


When in Brazil, I always...Reserve one night for rodizio in Churrasqueria.


My favourite food is...Brazilian beef (rodizio)


In class, I wish I’d listened more to...My math teacher.


During WTM Latin America, don’t miss... The Brand USA Pavilion and all the U.S. Partners.


If I wasn’t Senior Vice President, Global Market Development for Brand USA, I’d be...The travel correspondent for the Travel Channel.


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