50 World Travel Market Latin America Show Guide 2014 WTM Latin America World
generating positive news for many economies.” UNWTO forecasts international arrivals to
increase by 4% to 4.5% in 2014, again above its long-term forecast of +3.8% per year between 2010 and 2020.
The UNWTO Confidence Index, based on the feedback from more than 300 experts worldwide, confirms this outlook with prospects for 2014 higher than in previous years. Europe led growth in absolute terms,
welcoming an additional 29 million international tourist arrivals in 2013, raising the total to 563 million. Growth (+5%) exceeded the forecast for 2013 and is double the region’s average for the period 2005-2012 (+2.5% a year). In relative terms, growth was strongest in Asia and the Pacific (+6%), where the number of international tourists grew by 14 million to reach 248 million. South-East Asia (+10%) was the best performing sub-region. The Americas (+4%) saw an increase of 6 million arrivals, reaching a total of 169 million. Leading growth were destinations in North and Central America (+4% each), while South America (+2%) and the Caribbean (+1%) showed some slowdown as compared to 2012. Africa (+6%) attracted 3 million additional
arrivals, reaching a new record of 56 million, reflecting the on-going rebound in North Africa (+6%) and the sustained growth of Sub-Saharan destinations (+5%). Results in the Middle East (+0% at 52 million) were rather mixed and volatile.
Russia and China report growth Among the 10 most important source markets in the world, Russia and China clearly stand out. China, which became the largest outbound market in 2012 with an expenditure of US$ 102 billion, saw an increase in expenditure of 28% in the first three quarters of 2013. The Russian Federation, the 5th largest outbound market, reported 26% growth through September. The performance of key advanced economy
source markets was comparatively more modest. France (+6%) recovered from a weak 2012 and the United States, the United Kingdom, Canada and Australia all grew at 3%. In contrast, Germany, Japan and Italy reported declines in outbound expenditure in 2013. Other emerging markets with substantial growth in outbound expenditure were Turkey (+24%), Qatar (+18%), Philippines (+18%), Kuwait (+15%), Indonesia (+15%), Ukraine (+15%) and Brazil (+14%).
Airlines set to fly high 2014 looks set to be a strong year for the global airline industry, which remains on track to deliver a second consecutive year of improved profitability.
Despite airlines facing rising fuel prices, these
extra costs are largely offset by increased demand, according to the International Air Transport Association (IATA) Rising fuel prices have led IATA to slightly
revise its industry outlook for 2014 to an industry profit of US$ 18.7 billion down from the previously forecast US$ 19.7 billion.
Overall industry revenues are expected to rise
to US$ 745 billion (US$ 2 billion greater than previously projected). Tony Tyler, IATA’s director general and CEO, said: “In general, the outlook is positive. The cyclical economic upturn is supporting a strong demand environment. And that is compensating for the challenges of higher fuel costs related to geo-political instability. Overall industry returns, however, remain at an unsatisfactory level with a net profit margin of just 2.5%.” Tyler warned: “We still need governments to
understand the link between aviation-friendly policies and broader economic benefits. In many parts of the world the industry’s innate power to drive prosperity through connectivity is compromised by high taxes, insufficient infrastructure and onerous regulation.”
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