WEDNESDAY 23
12.30-1.15 OPENING THE DOOR TO THE BRAZILIAN TRAVELLER - TRENDS AND PERSPECTIVES FOR
DESTINATION EUROPE IN THE BRAZILIAN MARKET The European Travel Commission (ETC), the international non-profit organisation responsible for promoting Europe as a tourist destination in long-haul markets. This panel discusses the Brazilian Outbound Travel Market. The European Travel Commission (ETC) and UNWTO will present in-depth information on the Brazilian source market with a special insight into the image of Europe as a destination. Panel speakers will consider what the latest consumer trends of the Brazilian outbound travel market are and discuss the opportunities and challenges of promoting Europe as a destination in Brazil. Speaker(s): Salvatore Costanzo, Alejandro Varela, Marco Ferraz, Tom Jenkins, Joost Schuring.
13.30-15.30 UNWTO ROUND-TABLE ON ECONOMIC
CHALLENGES OF THE AIRLINE INDUSTRY IN LATIN AMERICA This round table will aim to highlight and understand the economic challenges faced by the Latin American Airline Industry. Discussions will touch upon a number of subjects including the economic situation of the region, taxation and travel facilitation. Please check onsite schedule for list of speakers.
THURSDAY 24
12.30-13.30 PHOCUSWRIGHT - THE NEXT EVOLUTION OF THE DESTINATION MARKETING ORGANIZATION RIGHT-SIZED,
RIGHT-RESOURCED AND TECH-ENABLED Shrinking budgets …a plethora of technologies designed to make investigation and booking of travel product more user-friendly … a new paradigm for the role of DMOs of conventional advertising and partnerships. What’s in the cards for destination marketers in a world turned upside down? Hear from Cees Bosselaar, destination marketing specialist at PhoCusWright as he brings together the traditional and the contemporary (maybe even the future) in a spirited presentation of “What’s Next!” Speaker(s): Cees Bosselaar
13.45-14.45 GOOGLE PRESENTS: THE INTERNET OF TRAVEL
The Internet is now wrapped into our lives and is re-shaping the internet industry. Consumer behaviour and the decision making path is changing rapidly. The travel industry need to evolve and adapt its communication and business to this new world. However incrementally growth will not lead the industry to close this gap, we need revolutionary change. Speaker(s): Leonardo Vieira
FRIDAY 25 12.30-13.30 WTM VISION CONFERENCE: TRAVEL
INDUSTRY FORECAST REVIEW 2014 The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength. Brazil steps into the glare of the global spotlight as host to FIFA 2014 and the Rio Olympic Games in 2016. Business travel and aviation are key bright spots for growth, however the country faces many challenges including civil protests, the rush to complete infrastructure projects and a capacity shortfall, along with travel not being seen as a major spending priority by consumers. Speaker(s): Alexis Frick
13.45-14.45 TOURISM: THE OPPORTUNITIES AND 15.00-16.00 THE TRAVEL INDUSTRY AND FACEBOOK
This conference talks about how to take advantage of the reach and accuracy of Facebook's marketing tools in order to drive business results to your travel company. Speaker(s): João Carlos Pastore
15.45-16.45 RESPONSIBLE TOURISM: GOOD BUSINESS Is Responsible Tourism good for business and good for local
communities and their economy? How can a commitment to the principles of Responsible Tourism be used for business advantage? The panel discuss the business case and why it has become such a major part of the World Travel Market in London. Two World Responsible Tourism Award winners from 2013 are on the panel to describe why it makes business sense for them. Speaker(s): Harold Goodwin, Cassio Garkalns, Marcos Dias Soares, Ricardo Shimosakai
16.15-17.15 WTM LATIN AMERICA MICE FORUM BY MPI
EVENTS: TRENDS AND CASES OF INNOVATION MPI presents an expert panel of executives from the events sector. Get to know about the most successful and innovative cases as well as trends in the events sector. The panel will also talk about state of the art events that have made great business and produced unforgettable experiences. Speaker(s): Alexis Pagliarini, Carmela Borst, Juliano Lissoni, Paulo Octavio
17.00 WTM LATIN AMERICA LEISURE FORUM BY BRAZTOA. CONFERENCE 1 - ALTERNATIVE ROUTES IN
WORLD CUP YEAR As the demand for air tickets and accommodation in the 12 cities that are hosting the World Cup games grows, so too does the number of tourists looking for alternative routes that allow them to enjoy the event from a new angle. With a focus on this public, Braztoa associates are highlighting different Brazilian and international destinations for the period of the World Cup. Please check onsite schedule for list of speakers.
CHALLENGES OF BEING AN OLYMPIC HOST CITY The former Marketing and Communications Director of Visit London and the Marketing Director of Riotur share the platform for an insightful session about the opportunities for the tourism industry and well documented threats that host cities face in the lead up to the Olympic Games. Understand how London turned the threats into business and recorded record tourism figures and learn more about how Rio is working hard to maximise the opportunities and challenges in the lead to 2016. Speaker(s): Martine Ainsworth-Wells, Paulo Villela.
15.00-16.00 WILDLIFE TOURISM IN LATIN AMERICA:
17.30-18.30 WTM LATIN AMERICA MICE FORUM BY ICCA LATIN AMERICAN INTEGRATION - BUSINESS EXCHANGE THE
CHALLENGE OF JOINT VENTURE FOR FINDING BUSINESS ICCA presents a panel session where speakers will deliver their points of view to the audience and share their experiences. The moderator of this session is the Vice President of the Latin American Chapter of ICCA, Mr. Mauricio Macedo, from FIERGS Porto Alegre Convention Center. Speaker(s): Marco Antonio de Britto Lomanto, Pablo Sismanian, Tony Sando, Alexandra Torres Asch, Paulo Senise.
OPPORTUNITIES AND CONSTRAINTS South America has a remarkable diversity of habitats and wildlife ranging from the sub-Antarctic to Amazonian rainforest, one of the most biologically diverse regions on the planet. There are spectacular species to be seen armadillos, opossums, sloths, anteaters, uakari, sakis, jaguars, Darwin’s fox and porcupines to name but a few. The Galapagos Islands are one of the world’s nature torus hotspots but there are other iconic destinations like the Amazon and Pantanal which remain relatively undeveloped for tourism. On this panel we want to explore both the opportunities for wildlife tourism in Latin America and to reflect on how tourism benefits conservation. Speaker(s): Mariana Aldrigui, Guto Carvalho, Harold Goodwin, Henrique Reis Andrade.
16.15-17.15 TRAVEL TECHNOLOGY R-EVOLUTION: 4 KEY
18.00 CONFERENCE 2 - CUSTOMERS ARE NO LONGER HOW THEY USED TO BE: FIND OUT HOW CHANGES IN SOCIAL BEHAVIOUR ARE HAVING AN IMPACT ON
CONSUMPTION The panel deals with the main challenges faced by a salesperson in the 21st century, marked by immersion in the online world, excess information and the speed of communication. Please check onsite schedule for list of speakers.
Due to limited capacity seats are allocated on a first-come first-serve basis for all sessions. All details correct at time of printing.
18.45-19.45 THE TOURISM INDUSTRY AND CHILD
PROTECTION Around the world the issue of child protection arises in many different forms from children neglected by their parents, left alone in hotel rooms or to play by the pool, through child labour, sexual exploitation and child trafficking. With partners in the Netherlands and in Brazil TUI Netherlands started a project on combating the sexual exploitation of youngsters by, among other things, providing vocational training to youth at risk. The campaign ran last year to raise awareness of the child protection issue amongst its travellers and worked with staff to address the issues. This panel will provide an opportunity to hear what they did, how they worked together to tackle the problems and about how successful they were. Speaker(s): Harold Goodwin, Elise AllartSustainable, Dario Lopez Desvars, Anette Trompeter, Tessa Kramer.
THEMES 1. Explosive Growth & Change - how travel planning has evolved in the past 15 years. Evolution data for LATAM (online/ travel sector). 2. Collective Wisdom – How travellers are helping each other to have a perfect trip and how hoteliers can take advantage of these new platforms for the promotion of their businesses. TripAdvisor´s free tools and products for travel businesses. 3. New Platforms, New Opportunities - Mobile offering new ways to help travleers while they are travelling. 4. Changing travel patterns – Who are the next travelers and what do they want? The importance of Social aspect of travel and the future of the sector. Speaker(s): Séverine Philardeau
12.30 13.00 13.30 14.00 14.30 15.00 15.30 16.00
16.30 17.00 17.30 18.00 18.30 19.00
For further information about speakers please visit
www.wtmlatinamerica.com
19.30 20.00
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96