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60 World Travel Market Latin America Show Guide 2014 WTM Latin America Brand USA


Brand USA exhibitor round-up


A guide to what’s new among Brand USA exhibitor partners. Visit the Brand USA Pavilion to find out more!


THE PAPILLON GROUP EXPANDS PORTFOLIO The Papillon Group is at WTM Latin America to highlight its ever increasing range of flight excursions. A recent partnership with The Papillon Group and Pink Jeep Tours has boosted the choice of outdoor experiences for tourists to explore the Grand Canyon, Hoover Dam and Sedona, Arizona by air and land. Visitors are now able to book scenic


expeditions including air tours aboard The Papillon Group’s helicopters and airplanes, as well as tours by land via Pink Jeep Tours’ fleet of Jeep Wranglers and Tour Trekkers, the revolutionary, high-end, all-terrain vehicles designed and custom-built to offer the ultimate land tour experience. Elsewhere, adventurers now have the opportunity to literally stand atop Tower Butte, the incredible sandstone pinnacle that rises 5,000 feet above sea level, located in Lake Powell Navajo Tribal Park near Page, Arizona. Finally, The Papillon Group now offers couples the unique opportunity to exchange or renew their vows alongside the banks of the Colorado River, surrounded by the exquisite landscape of the Grand Canyon. Stand E104


ASPEN HOTS UP Delegates from Aspen, Colorado, will be on hand to highlight what’s new for the 2014 season. Aspen Art Museum’s new 30,000-square-foot Shigeru Ban-designed building is scheduled for completion in summer 2014, with a 24-hour grand opening slated for August 2014. A new outdoor area, the Pitkin County Open Space and Trails is also open, while, just in time for the 2014 summer season, four suites at the


iconic The Little Nell hotel are being renovated by renowned designer Holly Hunt. Foodwise, the newly opened David Burke Kitchen offers farm-to-table-style cuisine, using local and seasonal ingredients, designed by renowned chef David Burke. Zeno, a Tuscan style restaurant, recently opened by longtime local Marco Ciglioni with executive chef Andrea Menichetti, offers Tuscan- style food. Adjacent to the David Burke Kitchen will be a hip new nightclub The Huckleberry Hall. Another nightspot, Bootsy Bellows, the lounge version of its LA sister, owned by actor David Arquette, opened in Aspen this December. Stand E120-P


ICONIC MACY’S Macy’s the iconic American department


store, has responded to the growing trend of researching every aspect of a travel trip online, with the introduction of a dedicated travel and tourism site at www.visitmacysusa.com. The online site helps visitors and group travel agents plan a trip to one of the Macy’s premiere shopping destinations across the country. For more than 150 years, Macy’s has been at the heart of America’s departmental shopping experience. With world-class fashion, service and value,


Macy’s stores across the country have become popular tourist destinations for both domestic and international travelers. Leading the pack is Macy’s Herald Square, the


company flagship in New York City. A tourism hotspot, Macy’s Herald Square sees more than 6 million tourists a year walking through its doors. Other popular locations include flagship stores


at Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California. Stand E102


SHOPPING DESTINATIONS Simon Shopping Destinations will reveal details of new shopping outlets and major renovations at WTM Latin America. Three new Premium Outlets will open this


year, while Woodbury Common Premium Outlets, the largest outlet center in the world, and Atlanta’s Lenox Square, are undergoing major renovations.


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