“THE GOVERNMENT IS WORKING IN THE RIGHT DIRECTION IN PREPARATION FOR MAJOR INTERNATIONAL EVENTS AND THEREFORE GIVES A GOOD IMAGE OF OUR COUNTRY ABROAD”
FLAVIO DINO OUTGOING EMBRATUR PRESIDENT
Brazil in the spotlight
Representatives from the Brazilian tourism industry are at WTM Latin America 2014 to capitalise on the country’s current success
Brazil’s tourism is on an upward curve, after reporting another successful year for international visitors. The latest figures from Embratur, the Brazilian tourism board, show 5.7 million international tourists discovered this South American destination in 2012, representing a 4.5% increase on the previous year. Few countries in the world will have as much
global exposure as Brazil over the coming three years, and the destination is on track to meet its target of receiving 7 million international tourists by 2014. The country’s longer term target of attracting 10 million foreign tourists by 2020 looks highly achievable, given the rest of the world’s appetite for this amazing country and the investment in infrastructure and publicity the current government has undertaken. Not only does the government want to double the number of international tourists to 10 million, by 2020 but it also aims to double tourism revenue, to US$ 15 billion, and increase the sector’s proportion of gross domestic product (GDP), which currently stands at 3.3%. A worldwide publicity initiative – using both on and offline channels – aims to spread the word by reaching out to 1.2 billion people in 100 countries. Argentina remains the number CONT. p28 ❱❱
THE WORLD CUP IN NUMBERS
Football fans will spend R$25 billion (US$ 10.7 billion) during the month-long World Cup
Brazilians are expected to spend R$18.3 billion (US$ 7.9 billion) during the competition
Overseas fans will spend R$6.8 billion (US$ 3 billion) 600,000 foreigners will visit Brazil for the 2014 World Cup 12 cities will host matches
Fans staying in Rio de Janeiro will spend an average of R$824 (US$ 354) per person per day, including accommodation, meals, transport and shopping
Fans staying in Natal will have an average daily spend of R$41 (US$ 17.6)
São Paulo, the main air travel hub, will receive 595,000 tourists
Brazil in the spotlight
Representatives from the Brazilian tourism industry are at WTM Latin America 2014 to capitalise on the country’s current success
El turismo en Brasil está en una trayectoria ascendente, después de la divulgación de
un año más de éxito con relación a los visitantes internacionales. Los últimos números del órgano brasileño de
turismo, Embratur, muestran que 5,7 millones de turistas internacionales descubrieron este destino de América del Sur en 2012, lo que representó un aumento del 4,5% en relación al año anterior. Pocos países del mundo tendrán tanta
exposición mundial como Brasil en los próximos tres años, y el destino está en vías de alcanzar su meta de recibir siete millones de turistas internacionales en 2014. La meta de más largo plazo, de atraer 10 millones de turistas extranjeros en 2020, parece muy factible, dado el interés del resto del mundo por este país increíble y la inversión en infraestructura y publicidad que el gobierno actual viene realizando.
El gobierno no solo quiere duplicar el número
de turistas internacionales a 10 millones en 2020, como también pretende duplicar los ingresos del turismo a US$ 15 mil millones y aumentar la participación del sector en el producto interno bruto (PIB), que actualmente es del 3,3%. Una iniciativa mundial de publicidad -usando canales online y offline- tiene como
CONT. p28 ❱❱
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