theibcdaily Saturday 08.09.2012 Standards: Are yours high enough? :
New payment systems are the final piece of the puzzle to free everyone from physical limits of tape workflows, says David Nortier European MD, Signiant
At Signiant we are known for our groundbreaking software that speedily, and most importantly securely, moves huge files for the media and entertainment giants across the globe. We now see those same digital workflows now being embraced throughout the supply chain, from the location shoot through to the multiplatform environment from where many of us now find and consume our content. Our industry has finally
reached the point where file based workflows are pretty much the norm and the world of linear tape is relegated into our past. New young colleagues who have no concept of lacing up a tape machine nor our previous dependency of linear workflows, which in many ways were simpler to conceive and execute, have already joined us in this industry. They certainly do not understand how those of us of a certain age reminisce about a simpler time! However, the march forward
comes with a level of chaotic behaviour resulting in the need for the grown-ups to stand up and define standards within which we must all conform. Step forward the EBU and Digital Production Partnership (DPP). The recent bloodless
revolution report by the DPP defines a standard for metadata throughout the supply chain and supplies a framework for all production companies who supply to the major UK based broadcasters, while the EBU are working to create the Framework for Interoperable Media Services (FIMS). Both are welcome additions to how we will all work and Signiant are proud to have been actively involved in the development of each, giving vendor feedback on the implementation guidelines and best practices. We have enhanced our own workflow tools to accommodate DPP standards and our clients now have peace of mind to know that our software authenticates
Opinion
digital workflows primarily because technology has driven them there and they now can reap the benefits, but the costs for digital delivery infrastructure are heavy compared with the cost of a courier across London with a tape securely in his backpack.
The infrastructure costs are
prohibitive for a group of freelance creatives who come together to create the next big drama or shoot a movie at Pinewood. So the next phase must be a move towards a pay- as-you-go style system or a mechanism to access sophisticated secure
Nortier: ‘Need for grown-ups to stand up’
their programming to comply with the DPP standard prior to delivery, which again
accelerates the workflow prior to delivery.
But who pays for this digital delivery stage of this digital revolution? Production companies have embraced
accelerated systems on an ad- hoc basis.
Our new MediaShuttle product gives access for everyone to a highly secure infrastructure without the ongoing cost of ownership and a team of IT people, making accelerated digital delivery an effective and affordable option that will likely banish tape to the dusty archives once and for all. 14.621
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Browsing in the cloud
ActiveVideo Networks is demonstrating how its CloudTV H5 platform enables rich content written in HTML5 to be delivered uniformly to any digital or IP set-top box – including the millions of legacy boxes already in the field - CI Plus television or connected device. Benefits are said to include extended lifespans and capabilities of legacy boxes; simultaneous rollout of rich services that have identical looks and functionalities across STBs, CI Plus and connected devices; write-once, deploy- everywhere capabilities that speed content creation and availability; ability of service and content providers to leverage “app store” concepts; and significantly improved search, discover and app experiences for consumers. 1.A52
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TRANSPORT STREAM COMPLIANCE MONITOR SpotCheck™
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provides an easy to use, intuitive, and automatic monitors an IP, ASI, or a transmitted measures and logs loudness for all easy to use and can be accessed
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