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56 Saturday 08.09.2012 theibcdaily


Showing London 2012 in Taiwan


Digital Rapids By Carolyn Giardina


Chunghwa Telecom (CHT) used Digital Rapids’ StreamZ Live adaptive streaming encoders and the Digital


Rapids Broadcast Manager multi-encoder management software for live online streaming of the 2012 Summer Olympic Games for viewers in Taiwan.


A 14-channel deployment of StreamZ Live encoders


was used to transform live, HD source feeds of the London Olympics into multiple output streams for viewing on CHT’s HiNet hichannel web platform. Additional StreamZ Live encoders provided redundancy for fault tolerance, while the Broadcast Manager software provided centralised


management, monitoring and automation of the encoders. 14.351


Digital Rapids technology was used for online streaming Broadcast enters the IT era


Agile, profitable workflows and media management are the next step in the digital and IT evolution says Raoul Cospen, director of marketing Dalet


A new era is coming. As we contemplate what’s ahead, it’s interesting to reflect on the past decade and the evolution of what many call the digital revolution. Looking over IBC programs from previous years, it’s quite easy to document the shift. I personally remember that 10 years ago, many broadcast engineers were still pretty reluctant to install a news production system that was based on standard IT equipment. Instead, they preferred proprietary hardware, because it was purpose-built for broadcast, and perceived to be more reliable. Proprietary solutions served the old model of broadcast


production quite well – a straightforward workflow where content was typically produced for a single channel. Today, the channel-centric model is woefully outdated as everyone is competing in a multiscreen and multiplatform environment. It’s too costly and too labour intensive to try to serve all the new content outlets with inflexible, proprietary hardware and straight-line thinking. Broadcasting lagged behind many other industries in adopting IT-based solutions, but the proven benefits to the automotive, financial and healthcare sectors could not be ignored. With IT solutions, the total cost of operations is less;


Opinion


provides an open framework for managing media, processes and multiple workflows with the potential for greater productivity, increased efficiency and business visibility – all benefits that can make the operation more agile and profitable. This is why I expect a great deal of discussion in the IBC conference and on the exhibit floor about workflows and media management – it’s really the next step in the digital and IT evolution.


At Dalet, we were IT


Raoul Cospen: ‘A unified MAM is essential’


IT hardware is more affordable, easier to maintain and easier to update, and it’s become highly reliable. It is much simpler to integrate


different systems to achieve the genuine interoperability and flexibility that until recently had been so elusive. Similarly, the IT infrastructure


evangelists early on, and it was only natural for us to follow the open IT route to produce Dalet Galaxy, our latest Media Asset Management (MAM) platform, which we are releasing at IBC. We believe a unified MAM is essential for the successful transformation to a multichannel environment. Today MAM is at the core of our business strategy, and we think it is a critical next step for the broadcast industry – whether for sports and news production, radio or promo production and program distribution. We compare Dalet Galaxy to an Enterprise Resource Planning (ERP) system that creates a highly efficient supply chain specifically for media production. With Dalet Galaxy, every aspect of the workflow can be optimised and managed by an open, industry- standard Business Process Management (BPM) workflow engine that has been tailored to media workflows. Content is optimised.


Resources are federated. All the specific requirements of each distribution channel are transparently managed and realised. User-friendly tools include a new multimedia editor that streamlines production. IBC provides the perfect opportunity to explore Dalet Galaxy and discover how business process management and MAM will propel the broadcast industry to new heights. 8.B77


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