14 Saturday 08.09.2012 theibcdaily Samsung: A fireside chat with David Eun
Conference Tomorrow By Chris Forrester
Rarely do IBC conference delegates get the opportunity to get up close and personal with a Samsung insider of David Eun’s calibre. UK journalist Kate Bulkley will chat to Samsung’s EVP/Global media (and advisor to the CEO) about the conglomerate’s thinking on a wide range of key tecnology and content-based topics ranging from ‘next generation’ OLEDs to tablets and Samsung’s impressive range of ‘second screen’ products.
Bulkley also promises to tackle Eun on Sansung’s approach to Over-The-Top content supply, now a highly- visible option on every ‘Smart TV’ they sell. Eun will address Samsung’s overall philosophy, how it is totally export-led in its electronics output and how it has heavily invested in the latest TV technologies whether in silicon-chip production, computing, telephony and – of course – television. Today’s Samsung is the world’s largest producer of LCD units. Now larger than even Sony, (and much more
profitable) it is more than holding its own against such powerful CE brands as Apple. But Samsung doesn’t just want to be seen as a supplier of hardware, no matter how beautifully designed or functional. It has, with its existing high-end LED range of ‘Smart’ TV sets, created a wide portfolio of offerings for those users who have broadband connectivity. Eun is supremely well qualified. He was President of AOL Media, and ran two production studios located in LA and NY as well as more than 150 different web
Debate the Connected World
Today sees an extensive programme of presentations and discussions in the IBC Connected World. These free sessions look across all the challenges and opportunities which multi-screening and connected television opens up. The programme includes two big debates. At 12:00 the topic
is Connecting the TV, tackling some of the big questions around how viewers will get content. Will online services – some created by television manufacturers – squeeze broadcasters out? Or will it bring new opportunities for broadcasters as trusted brands? At 15:00 visitors can consider
The Networked Home of the Future. Home connectivity should allow us to share our preferred content across the devices we want to use. That looks like the goal we have been seeking – but does it benefit broadcasters, cable companies, ISPs, video service providers, content producers or consumers?
Samung’s Eun in candid conversation tomorrow
properties. Before that, Eun headed up Google’s Content Partnerships and spent time at Time Warner, Arts
Around these two blockbuster debates are a series of shorter presentations, given by exhibitors who are leading the way in connected television and multi- device systems. Each features a description of the technology and plenty of time for interaction between the audience and the presenter, all wrapped up in less than half an hour. The presentation theatre is just one element of the IBC
Alliance and NBC Entertainment. It promises to be a fascinating morning. Sunday 11:00-12:00, Forum
Connected World, which is in Hall 14 at the very front of the exhibition. It is the place to investigate the newest developments in delivering content to consumers, from transcoding to smartphone apps. Find out more about the free programme of presentations and debates in the IBC Connected World online at www.ibc.org/connectedworld or on the screens in Hall 14.