Integrated solutions are going to be a popular theme throughout IBC2012, says Mo Goyal, director product marketing, Evertz Microsystems
We believe that integrated solutions which include playout and transcoding for mobile and OTT distribution will be front and centre at this year’s IBC. However, solutions for content creation will still have a strong presence. With showcase events, like the 2012 London Games, we expect the ‘must see’ products at this year’s show to be innovative technologies that allow content creators to produce high quality content.
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As the demand for new content delivery technology rapidly grows, the continued migration from base- band centric methods to strictly file-based ones has become major technology drivers in the industry. This is evident as we have seen an increase in file-based playout solutions that use Evertz’ content management system, Mediator and OvertureRT LIVE integrated playout for multi-channel broadcast with full branding. With the convergence of broadcast and IT-based
technologies, our integrated playout has become an attractive solution for broadcasters. Evertz has been able to integrate components of the content delivery chain to provide ‘full control room of the future’ based on a monitoring by exception mindset. With the proliferation of tablets (such as iPads and Galaxy tabs), the consumption of content has gone beyond traditional television sets. Our customers are looking for technology that enables the delivery of content to these devices in addition to the web and other mobile devices. Evertz has continued to develop contribution and distribution encoding/decoding solutions using MPEG-2, H.264, and JPEG2000 over the years. At IBC2012, Evertz will be showcasing its new 3480 platform which is an ideal solution for MPEG-2/H.264
encoding/transcoding and delivery for OTT and the web. For content creation, we see opportunities in revolutionising workflow items such as live replay. At IBC, we will be introducing Dreamcatcher to the international market. Dreamcatcher offers a highly scalable and flexible system architecture which sets it apart from any other system on the market today. Dreamcatcher is a true departure from how live replay is currently executed. After its very
Opinion
Mo Goyal: ‘Dreamcatcher offers a highly scalable and flexible system architecture which sets it apart’
successful North American launch at NAB, we are excited to see how our international customers will respond to Dreamcatcher’s revolutionary capabilities. We expect integrated solutions to be a popular theme at this year’s IBC show as there has been a lot of consolidation in the industry with companies being acquired or merged in order to offer single vendor solutions. We are proud to say that Evertz is one of the industry leaders that deliver solutions which address the growing needs in content creation and delivery. We are very excited for this year’s
show. We encourage delegates to visit the Evertz booth because we have a long-standing history of providing our customers with a reliable and innovative single vendor end-to-end solution. Evertz is dedicated to developing new innovative technologies that change how things are done in order to offer new products that will cost- effectively improve your facility’s workflow. 8B40