FEA TURE — C A TERING ,
C ONCESSIONS & HOSPIT ALIT Y
FEEDING FAN EXPECTATIONS Part I
White Hart Lane also had the debut of Lindley’s N17 Deli concept.
Frank’s Original New York Streetdog® and Henry’s Chicken® are popular new concepts being rolled out by Lindley to its stadia clients in the
UK. IMAGES: LINDLEY
Lindley’s Pie Factory® is very popular at Tottenham Hotspur’s White Hart Lane.
healthier options, so we introduced a product called SnackSmart, a collection of better-for-you snacks, includ- ing some that are gluten-free. With its initial success, SnackSmart is now available at most of our stadiums.” For Sodexo, Mark Watkins said: “We’re consistently
developing new products to enhance the fan experience. Among new concepts and/or menu items are: Premium Pack Offers providing the convenience of value sizing your purchase to meet individual needs and the ability to mix and match your choices. We launched the 3-6-9 Premium Taco Pack at Arizona State in Tempe, and will be rolling it out to additional accounts this fall [autumn]. Building on the trend of fresh products, made in front of the customer, we had a new launch of Fresh Squeezed Lemonade that will also roll out this fall [autumn]. “And our ‘Fan vs. Food’ concept is designed to enhance
the fan experience, bringing larger menu offerings to share with a group or just satisfy that big appetite craving! One example is the up to 24-inch sub available at the Uni- versity of Kentucky, Lexington; Huntington Park, home of the AAA Columbus (OH) Clippers; and other locations. There is also our ‘Fast Break/Simply To Go’ concept that offers freshly made salads, wraps, fruits, and a variety of gluten-free items in the Schottenstein Center at Ohio State University.”
‘New’ Dog & Burger Items For Ovations Food Services, Steve Gregosky noted: “New Signature Concession items include a Shrimp Po' Boy Wrap and the ‘Heater Burger’ — a third-pound patty topped with cheddar, Canadian bacon, onion rings and house-made ‘Wahoo’ sauce. At the new Maritime Park Stadium in Pensa- cola, FL, the Sea Dog is a foot-long, breaded cod sandwich topped with a tart cabbage slaw, tartar sauce and the Wahoo sauce, acquired from a nearby seafood market in keeping with our ‘Everything Fresh’ philosophy. “New items enjoying huge success and popularity at one of our newest venues, Alliance Bank Stadium, home of
20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2
the MiLB AAA Syracuse (NY) Chiefs, include traditional Salt Potatoes, Speedies & Red Hots, Fried Dough, and Garlic Knots, which provide a real ‘home’ flavour boost for fans. “Innovative preparations of traditional ballpark favour-
ites, like the hot dog, include Pop's Special, topped with a generous helping of macaroni and cheese; South of the Border Dog in a toasted soft flour tortilla; and the third- pound Pastrami Dog, wrapped in hot pastrami. New Burg- ers include the Big Apple Cheddar Burger, topped with fresh cheddar and crisp Granny Smith apple slices; a Diab- lo Burger, topped with jalapenos, julienne pepper strips and black bean salsa; and the Split Finger Burger, topped with a split hot dog, relish and melted cheese!”
European Innovations As for innovations in Europe, for Compass Group, Mat- thew Thompson noted: “Levy Restaurants is part of Com- pass Group and is a core B2B brand within our Sport, Leisure and Hospitality business. We introduced Levy Restaurants in the UK at The O2 Arena in 2007 and then at Chelsea FC in 2010, and last year started to roll this brand out across more of our venues. We now fully oper- ate as Levy Restaurants in ten venues with many more already on this journey, and our goal is for all our Sport and Leisure venues to become part of the Levy family. “A great example of a new product innovation is the
digital menu boards we are trialling in The O2 [London]. This enables us to transform our menus and bar offering to an individual audience, and also provides improved flexibility and allows food and drink to blend in seam- lessly with every event.” Speaking for The Lindley Group, Jonathan Davies
reported: “This year we introduced a range of new brand- ed premium food retail concepts, including Frank’s Origi- nal New York Streetdog®, The Pie Factory®, Pie & Mash Co, FGB/Flaming Good Burger® and Henry’s Chicken®, as well as bespoke Deli concepts. The hot dog, pie and deli branded concepts were launched at Tottenham Hotspur
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