FEA TURE — C A TERING ,
C ONCESSIONS & HOSPIT ALIT Y
Centerplate’s SnackSmart operation is a big hit with fans at
Prudential Center, home of NHL’s New Jersey Devils. IMAGE: CENTERPLATE
FEEDING FAN EXPECTATIONS Part I
FC’s White Hart Lane in Autumn [Fall] 2011. In addition to positive feedback from fans, they have produced an 18% increase in total cash takings; a 28% increase in hot dog sales; and a 19% increase in pie sales. We’re now making them available to all of our thirty-plus professional foot- ball [soccer] and rugby stadia clients.
“Manchester City FC’s Etihad Stadium and Warrington
Wolves RUFC’s Halliwell Jones Stadium have been amongst the first to benefit. We’ve taken a holistic approach to improving the foodservice offer within these kiosks. We’ve introduced innovative and premium quality food products, such as hot pork torn sandwiches, homemade hot pot, homemade curries, and football-pitch shaped pizzas; we’ve improved the design layout, enabling serving staff to com- plete an average transaction in thirty seconds or less; and improved handheld food packaging, introducing fibre pulp trays of a 100% renewable resource, which are cool to the touch when taken from a microwave or oven, and totally compostable.” For Arena One, Frank Wassermann emphasised: “Our
service offering goes far beyond ‘regular catering.’ As a hospitality partner, we make an important contribution to the economic overall success of Munich’s Allianz Arena as Germany's most successful stadium. This includes the exclusive marketing of all premises for business events on non-matchdays by our event department; entire visitor management, for more than 300,000 annual visitors, with target group-oriented equipment for kids, families, tech- nology, or architecture enthusiasts, as examples, and all guided tours since the arena opened. The installation of our Executive Lounge with concierge service for guests and visitors is comparable with the service in a hotel or during a congress. We organise hotels, taxis, visits to res- taurants, guided city tours, concert tickets, and many more services for our clients.”
20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2
Demonstrative cooking by Sportservice at Busch Stadium, home
of the MLB World Champion St. Louis Cardinals. IMAGE: SPORTSERVICE
Market Expansion: North America-based Firms
Virtually every leading stadium and arena concession- aire, caterer and consultant are looking to expand out- side their headquarters territory, and most have a positive outlook for their venue business through year- end and into 2013.
For The Bigelow Companies, Chris Bigelow comment-
ed: “North America continues to be the majority of our work but we’re seeing more involvement in Brazil right now due to the 2014 FIFA World Cup™ and the 2016 Summer Olympics, as well as a number of renovation projects on existing venues in Australia, and Europe. We’re very optimistic for the future, with examples like Australia's Spotless purchase of EMC; their first move into the UK catering market that will bring new concepts from their global operations to these mid-market foot- ball [soccer] and rugby venues. “The North American market is steadily improving,
with many venues built in the 70's and 80's ready for a major renovation, and venues just five years old looking to add the newest customer conveniences. The college market, unique to the US, continues to upgrade their indoor and outdoor venues. Commercial Directors of sta- diums in Europe and the Middle East are travelling to the newest venues and seeing the potential returns that can be generated in increasing fan-friendly catering facilities.” As for WC&A’s Bill Caruso, he stated: “About 10% of
our current business is outside of our North American market. We would like to grow that to 20% over the next five years through expansion in South America and cer- tain Asian markets. Our business outlook looking for- ward into 2013 is excellent, as we currently have a number of new projects coming on line and we’re active- ly working on a variety of high-visibility potentials.” ARAMARK’s Andrew Shipe said: “While most of our business is in North America, we have an expanding presence in Germany, Spain and Japan. We had a very good arena season with some teams in the NBA and NHL
P AN S T AD I A 10 0
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220