FEA TURE — SPOR T S
& ARCHITEC TUR AL LIGHTING
LIGHTING THE WAY
Philips Lighting ArenaOne effects at Donbass Arena in Donetsk, Ukraine —
one of the EURO 2012 host venues. IMAGE: PHILIPS SPORTS LIGHTING
as dimming, instant re-strike and colour change, which could see LED floods also being used as part of music concerts.”
Interoperability & Flexibility As for Payne-Sparkman Manufacturing’s Payne, he com- mented: “The interoperability of all systems — including lighting — is very important today. But with new light sources [such as LEDs] we’re all in limbo as we wait for cost issues and improved technology to make this a truly viable option. However, there are a few lighting ‘firsts’ in many facilities now, so the evaluation period is coming to an end, which will mean the technological improve- ments can be made and the cost can come down.” Payne added: “In this era, where multipurpose venue
operators and visiting show personnel expect to create their own scenes quickly and efficiently with their own devices — including tablets, smartphones and laptops — a venue’s network offerings are also vital. Every show has its unique needs, so the more flexibility a venue can offer the better. There are so many user interface control choices and the only way they can interface is across robust building networks — and accessibility of these networks also comes into play.” Brad Schiller, Product Marketing Manager at High
End Systems observed: “The integration of video and lighting products combined together is the most impor- tant trend in sports venues right now. More and more, stadia and arenas are seeing the benefits of using light- ing products and digital video products to promote mes- sages and add excitement. By utilising digital lighting products they can combine lighting effects and video
20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2
imagery with the same equipment, offering flexible and cost effective performance.” For Philips, Fossey reported: “Philips developed the
concepts of the ArenaExperience proposition and Are- naOne for venue lighting, not only to encourage more people to attend sporting events by making the event more enjoyable and entertaining, but also to allow a high level of flexibility in stadium utilisation. The venue can hold a major sporting event on one day, with a concert or recreational sports show soon after. This will ensure that more patrons go to the stadium and spend more time there, making a higher return on the investment and gen- erating more revenue for both club and venue owners. “Proper lighting can also attract more sponsors to the
clubs, since it will provide the flexibility to feature the brand colours, have more visibility and flexibility to change content, and communicate better with their tar- get audience, depending on the stadium or arena event. Among recent major installations of the ArenaExperi- ence effects for EURO 2012 is the Donbass Arena in Donetsk, Ukraine, the first Elite-Class UEFA stadium (5-Star) in Eastern Europe.”
Other Trends Noted For Paul Rabinovitz, Vice President at Strong Entertain- ment Lighting, he focused on what is important in the followspot and high intensity lighting segments of the market, as he commented: “The real objective here is to get more with less. This means smaller fixtures, brighter fixtures, and systems that can fit into tight quarters. This is where the current market focus tends to be. As for power consumption, this is a two-edged sword for most
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