FEA TURE — C A TERING ,
C ONCESSIONS & HOSPIT ALIT Y
At Baltimore’s Oriole Park at Camden Yards, Sportservice repurposed an existing bar in the first floor of an adjacent warehouse (right) to include Dempsey’s Brew Pub and Restaurant.
IMAGE: SPORTSERVICE EXPECTATIONS
all sports venues or teams, whether it’s increased activa- tion of sponsored brands or increased concourse widths. “Reinforcing this goal, arena and stadium developers
are looking for ways to expand the time customers spend on site to increase average spend per capita. Pre- match villages that include food and entertainment in sports bars for all levels of fans, not just the premium tier, are proving extremely popular. Additionally, develop- ment of food and beverage options directly outside the venue is making the stadium or arena the hub around other revenue enhancements. Examples include Real Sports in Toronto, Power & Light District in Kansas City, LA Live in Los Angeles, and Xfinity Live in Philadelphia.” Bill Caruso, President of Denver-based WC&A (William
Caruso & Associates), said: “The development of ‘Ever- green’ contracts for the management of sports food and beverage venues leads to the creation of true partner- ships, and profit sharing between owners and foodserv- ice operators. These are conditioned upon the maintenance of certain industry quality, service, and other annual performance benchmark standards being met. We’re also seeing the implementation of Informa- tion Technology (IT) to advertise and set out menus, food photography, handheld/cell phone ordering, way find- ing, and a host of other opportunities that now, and in the future, are changing the landscape of the sports and entertainment hospitality industry.”
Other Major Northern American
Trends Andrew Shipe, Vice President of Marketing, ARAMARK Sports & Entertainment, com- mented: “Fans are looking for higher end food items, such as fresh burgers, in-house smoked or braised meat sandwiches, etc., so we are looking to overhaul old favourites and offer fresh, authentic new offerings. We looked
at the typical nacho and asked our executive chefs in each of our eleven MLB ballparks to
come up with a spring signature nacho. Examples include pastrami and cheese for the New York
20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2
Mets, cheesesteaks with caramelised onions for the Phil- adelphia Phillies, and dessert Smore Nachos with M&Ms, mini marshmallows and chocolate sauce for the Colora- do Rockies. We’re also continuing to engage with the consumer to use new technology, including smartphone use of the food and beverage ordering App to deliver to the seat, and iPad use with various apps for ordering food, merchandise, and tickets to other events that we’re testing at Quicken Loans Arena with the NBA Cleveland Cavaliers.” For Delaware North Sportservice, President Rick Abram-
son said: “One of the biggest trends right now is repurpos- ing our facilities and turning them into attractions. Oriole Park at Camden Yards in Baltimore is a great example where we repurposed some space to bring two iconic res- taurants to baseball fans — Gino’s Burgers and Chicken, and Stuggy’s. And an existing bar was also repurposed to include Dempsey’s Brew Pub & Restaurant. In addition, we built a fabulous patio and rooftop bar so that fans can experience Baltimore food while enjoying the ballpark atmosphere. Another trend involves building up our cater- ing operations and special events, greatly expanding our sales and marketing efforts to promote non-gameday event catering. Because we operate in such iconic special places as Lambeau Field in Green Bay, WI (NFL Packers) and Boston’s TD Garden (NBA Celtics and NHL Bruins), with world-class chefs, our venues lend themselves to become top-tier destinations for weddings, business meetings, company picnics, and other functions. We’ve learned what
P AN S T AD I A 93
➲
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220