C ONFERENCES &


TR ADE SHO WS


Leaders* 2012 will include a small-scale exhibition, which is limited to the market leaders within different sports relevant industries to achieve the right profile.


LEADERS* 2012


In 2010, we had [Arsenal manager] Arsene Wenger behind closed doors; the same with Billy Beane and Mark Cavendish in 2011. We grill them on stage, not to catch them out but to get the right information out of them.


“The behind-closed-doors workshops


are not advertised and have specific invita- tions. It could be architects who want to talk about the future for stadiums, which would be limited to 25 people and then there is a networking lunch after. It’s a good way of getting the right people in the room.” AFL Architects were among the attend-


ees from the stadia industry in 2011. More than 250 clubs attended Leaders* in Football


“


in 2011, where 41% of delegates were from the UK but 30% came from Europe and 13% travelled from the United States.


Small-Scale Exhibition of


Market Leaders The five conferences also include a small- scale exhibition, which is limited to the market leading suppliers within different sports relevant industries, to achieve the right profile. In 2011, there were 34 exhibi- tors, including 23 in the Leaders* in Foot- ball conference. Exhibitors from the stadia sector included representatives from the Supponor perimeter advertising group who hope to revolutionise the way that perimeter adverts are sold with its ground- breaking digital billboard replacement technology, known as DBRLive. Worrall added: “This will revolutionise perimeter advertising. For example, an


English Premier League match that had perimeter advertising showing Walkers’ Crisps could be switched to Chang Beer for a game being screened in Thailand.” Other stadia-related firms at the 2011


Leaders* series of events included digital solutions provider Avid, Deltatre, Challeng- er Technologies, electronics giant Sony, Green4Solutions, graphics business Mac- kenzie Clark, Sela Sports, Sport Revolution, ticketing groups Ticketmaster and Tickets. com, and The Works. Worrall expects a similar number of


elite exhibitors, but the key will remain the invite. “Even though we sell-out every year, by capping the numbers we can focus all our efforts on increasing the quality of del- egates, content and the customer experi- ence, which has always been our overriding goal,” concluded Worrall. ✪


We are thrilled to welcome back the Leaders* event which has established itself as the leading international platform for the business of sport. Over the last four years our respective teams have formed a fantastic working relationship and long may this continue in the future... — Simon Hunter, Chelsea FC’s Head of Venue & Brand.


20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2 P AN S T AD I A


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