FEA TURE — ESSM A FORU M Stadia & Arena
The Stadia & Arena conference in Bordeaux was jam-packed with the latest thinking about event venues, their purpose, design, financing, equipment and operation.
“These types of event are so important for people involved in stadium design,” said Paul Hyett from the London office of HKS Architects. “You need to get both the manufacturing side and the design and delivery side together to review what's happening in such a dislocated but fast- moving world. The building typologies are evolving very quickly, so to get the manufacturing and supply side networking with designers as closely as they do here is great.”
It became clear over the three-day get- together that technical advances in materials and construction techniques are changing the way that designers can deliver venues, from entirely temporary and permanent made from temporary components, to permanent with temporary detachable in legacy and permanent, single sport or multipurpose.
Populous' Tom Jones described how buildings can be adaptable during their lifespan to different roles. Hence the modular design of the London Olympic Stadium and the ability of the Sochi main stadium to host Winter Games opening and closing ceremonies, and then become a FIFA World Cup™ venue and finally a club venue. Similarly, in the latest arena designs, variable capacity is one of the main requirements.
The conference also addressed the needs of stadiums to engage with the event industry. Among pervasive talk of multipurpose stadiums and of stadium business plans, which require many more events than a single tenant team can provide, it was appropriate that the agenda tackled event creation. Stephane Pottier from Lagadere Unlimited
Stadium Solutions, described the event scene in France and internationally. The company promotes one-off sports events like soccer international friendlies, boxing and tennis. It also devises new event ideas, works on sponsorship packages and embraces marketing to a young audience through social media.
Stadiums certainly find it hard to compete for acts that can fill their capacity but so do arena managers. Some at the conference predicted a major problem as older artists leave the touring scene. The 'dinosaur' theory was taken even further by Thomas Torkelsson, MD at Got Event in Gothenburg, Sweden. He predicted that in the future he may have to persuade his city to pay an artist to play in order to create an event to attract tourism.
IAVM Europe and ESSMA held their annual meetings on the first day of Stadia & Arena. IAVM's Chief Executive Vicki Hawarden and ESSMA's President John Beattie also addressed the main conference. In addition, ESSMA used Stadia & Arena to launch its new Head Groundsmen division, and there were two breakout events tackling safety and security and sustainability.
Other highlights of Stadia & Arena this year in Bordeaux included learning about the Singapore Sports Hub first hand from Global Spectrum Asia's Yu Khing Poh, Deloitte on the finances of old and new venues, an interview with stadium manager Noel Jeffs (Wembley, Turk Telekom Arena), and an incredible evening dining al fresco at a countryside chateau as guests of FC Girondins Bordeaux and Thorn Lighting (as pictured below).
A T
ST ADIA
& ARENA
20 th AN N I V ER S AR Y
P AR T
II/ S U M M ER 1 2
P AN S T AD I A
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