C ONFERENCES & EXHIBITIONS
AMSTERDAM 2012 EVENT
all FIFA Competitions. This presentation will be delivered by the highly respected and leading figure within FIFA, Charles Botta. Nigel Fletcher, Managing Director of SDM comment-
The PanStadia Expo 2012 The PanStadia Expo 2012 will take place on December 12 and 13, 2012, as part of the AMSTERDAM 2012 EVENT, which is set to be the sports industry’s largest ever con- ference and exhibition. The PanStadia Expo 2012 is a joint alliance between
PanStadia and Sports Development Marketing (SDM); who are the event organisers. This Expo is really a must-attend event for anyone
working or supplying the stadia industry. The event’s two-day conference will be combined with an exhibition, giving delegates, visitors, and exhibitors a vast number of business, sales, and networking opportunities. The AMSTERDAM 2012 EVENT is set to attract
between 3,000-5,000 sports business professionals to Amsterdam at the end of this year. For businesses sup- plying to the sports stadia and venue industry, this really is the showcase event for 2012. Preparations are so well in advance for The PanStadia
Expo that the conference programme is already 98% complete, with the Lord Mayor of Amsterdam to be present on Day 1 to welcome everyone to the event. The City of Amsterdam have Olympic ambitions and with major events from football and Olympics being a key subject matter — this is an early opportunity for the City to welcome the international sports world.
Leading Figures from the Sports
Industry to Speak The opening presentation on Day 1 of The PanStadia Expo Conference will come from FIFA, who will explain their strategy of developing venues and stadia through
ed: “The presentation will really highlight FIFA’s strategy on developing football off the field — venues and stadi- ums are at the heart of the development of football, for players to showcase their talents in a safe and secure environment. “Also that FIFA Competitions, whether the flagship
FIFA World Cup™ or Youth Tournaments, the preparations for the venue/stadia are not just for the actual competi- tion but to ensure sustainable venues long term in those countries. “In many developing countries where FIFA have host-
ed competitions, the education and knowledge transfer acquired and learnt in developing and managing venues is of paramount importance. This is because developing personnel and highly trained administrators is important in ensuring football continues to grow.” A representative from the Russia will highlight how
major events like the FIFA World Cup™ and Olympic tour- naments are positively changing the sporting, economic, and social face of the country, both internally and exter- nally. As well as giving an update on its stadium and venue planning, the current challenges and opportuni- ties, and the successes to date, but with an underlining vision going forward.
Amsterdam ArenA Presentations
& Olympic Focus Amsterdam ArenA Advisory will be conducting four key presentations over the two days, and with so much expe- rience and wealth of knowledge, their presentations will be highly valuable for all delegates. CEO of Amsterdam ArenA, Henk Markerink, will initially kick off by highlight- ing the venue’s last sixteen years in operation and how they have had to adapt and change during this period to ensure they remain at the cutting-edge. Amsterdam ArenA Advisory are pioneers of stadia design and development, and the venue itself is regarded ➲
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