FEA TURE — M AR A C ANÃ ST ADIU M
MISS
MARACANÃ
tickets will be created to satisfy increased demand for different levels of service and clients.
FIFA World Cup™ & Summer Olympics Host Marcia has been fighting on the sporting front in Brazil for a while. She was part of the team that helped win the 2016 Olympics for Rio and is an ambassador raising awareness about the potential of the new arena. She commented: “Rio de Janeiro is the ‘opening door’ for tourism, with the City the international reference for Bra- zil, and the Maracanã is the second most visited location in Rio.” Marcia added: “So apart from stadium tours, extra
revenue will come from twice as many restaurants, an industrial kitchen, a brand new restaurant in a privileged spot with views of the pitch, and 110 executive boxes.” An army of 4,000 workers are sharing 24/7 shifts to
deliver the new Maracanã in time for the February 2013 completion date. There have been fears over this dead- line due to strike action having caused delays, but luckily the issues have been solved quickly without creating too much disruption. Marcia previously worked with Rio’s Mayor, Eduardo
Paes, when he was State Sports and Tourism Secretary in 2007, and she played a key role in the PanAmerican Games in Rio. Although the stadium belongs to the State, it is the City of Rio municipal government that is respon- sible for the surroundings, including access, transport. So now the two are working together again to restore glory to a historical part of the City dating back to the 19th century.
Regeneration & LEED ‘Gold’ Hopes “The Maracanã, with its sports complex, including an indoor arena and athletics track, will be integrated into the City, with an urban link to Quinta da Boa Vista park,”
20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2
Marcia explained, referring to the large park near the sta- dium. “The venue will transform from being simply a sports arena to being part of an entertainment complex linked to this green area dating back to Imperial times, which will also be regenerated and served by all kinds of transport: the metro, bus, and train.” Maracanã is the first stadium to sign an agreement
with FIFA’s pioneering solar energy partners, Yingli Green Energy, from China. EDF and Light/Esco are also involved in the deal with Rio’s State Government. Some 1,500 solar panels will be fitted on top of the stadium, generat- ing enough energy to supply 240 homes. The redeveloped venue is in the driving seat to col-
lect the top LEED ‘Gold’ certification for environmental excellence; with even mud collected 20m down from the ground having been recycled into barbecue bricks, the lighting system will reduce consumption by 6% and half of the water will be saved. Marcia said the Maracanã also has the potential to be one of the top earning stadiums in the world and praises the efforts to achieve an environmentally-friendly, sus- tainable venue. “In a system of self-sustainability with reduced ener- gy spending and the collection of rain water being among the items that are part of the LEED certification, the requirements for reform will leave the stadium in special condition. For sure, Maracanã will be the best and the most profitable arena in the world.” There is a dilemma on what to do with the Maracanã
post-FIFA World Cup. The stadium will certainly be a gold mine. However, the government now has the unenviable task of choosing to either find an operator for the facility or running it themselves — a difficult decision due to the government’s lack of expertise in this area.
Big Business, Big Decision Marcia knows, whichever route is taken, there is a lot of money to be made, as she advised: “This is big business now, a business that not only deals with football — which brings fans and fame — but which also involves concerts with international artists and a museum that will help to bring even more visitors.
P AN S T AD I A 40
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