FEA TURE — C A TERING ,
ARAMARK’s "Taste of Fenway" food truck is parked on Yawkey Way outside Boston Red Sox Fenway Park on game days, serving Fenway Franks, Italian
sausage and lobster rolls. IMAGE: ARAMARK
C ONCESSIONS & HOSPIT ALIT Y
Levy Restaurants’ cuisine is now in ten of the Compass Group’s UK venues.
IMAGE: COMPASS GROUP/LEVY
FEEDING FAN EXPECTATIONS Part I
the rest of 2012 and into the near future. With more options, more choice, and more customisation than ever before, fans are taking advantage of our hospitality pro- grammes in growing numbers. As the season approach- es the half-way mark, our hospitality business is already setting records at our MLB stadiums. We’re seeing higher per capita spending levels than in any year prior, which tells us that our fan-centric approach is working. And, of course, that gives us great hope going forward.”
Ovations Food Service’s Steve Gregosky advised:
“About 99% of Ovations’ business is in North America. Our business activity in the stadium and arena markets looks very favourable, providing exceptional opportuni- ties into 2013 and beyond.” Sodexo Sports & Leisure Services’ Mark Watkins con-
firmed: “Our business is highly concentrated in Europe and North America, with Europe approximately 60% of the volume, and our goal is to continue to put resources toward growing in these two markets. Our focused growth strategy on delivering exceptional fan experi- ences at every level continues to build partnerships, including the 2012 London Olympics and Formula One racing in Austin, TX. The outlook into 2013 is very prom- ising, and as the economy continues to improve, we believe that Sodexo is poised to build on our current suc- cesses and deliver exciting new options to our partners that support their growth initiatives and help attract fans and guests to events throughout the year.”
Market Expansion: Europe-based Firms For Compass Group, Matthew Thompson said: “The out- look is really positive; despite the challenging climate,
20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2
the business is doing well, and roll-out of our Levy Res- taurants brand has already been hugely successful. I think we've adapted well to the changing environment, and it's a very exciting market to be in with the innova- tion and product development now happening in this industry.” The Lindley Group’s Jonathan Davies reported: “The
Lindley Group’s business is 100% established in Britain and our short — to mid-term strategy is to focus on strengthening our presence in the broader hospitality market. Last year, we restructured to create two new divisions: Lindley Venue Catering, to focus on managing, consolidating and developing our core sports stadia catering business; and Lindley Heritage, to take the Lind- ley name into new areas such as arts and leisure venues, heritage sites, and other prestige hospitality sectors. “We added in excess of GB£60m-worth of contract
revenue to our core stadia business, winning new con- tracts with Sheffield Wednesday FC’s Hillsborough Stadi- um; the Galpharm Stadium (home to Huddersfield Town FC and Huddersfield Giants Rugby); Gillingham FC’s Priestfield Stadium; Gloucestershire County Cricket Club; and Kent Cricket. However, there’s no room for compla- cency as today’s market remains tough and highly com- petitive. The stadia business isn’t immune to the economic downturn, but I’d say that with the work we are doing to enhance the UK stadia catering experience, we are cautiously optimistic in terms of developing our business in the coming year.”
P AN S T AD I A 10 2
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