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C ONFERENCES & EXHIBITIONS The PanStadia Expo: Conference Programme


DAY 1: DECEMBER 12, 2012 9.45 am: Opening Ceremony and Welcome — Very special guest (The Lord Mayor of Amsterdam) and Nigel Fletcher (CEO, Sports Development Marketing).


10.00 am — 10.30 am: “Developing stadia and venue experience through FIFA Competitions.” — Charles Botta (FIFA).


10.30 am — 11.00 am: “The FIFA World Cup™ 2018; preparing for the Finals with a focus on venues and stadia.” — Speaker to be confirmed (Russia 2018 LOC).


11.00 am — 11.30 am: “Major sports events in Russia and their impact on economic and society development.” — Victor Myakonkov (General Director, Russian Association Sports Facilities).


11.30 am — 12.00 noon: “Stadia as revenue generators — the importance of maximising commercial rights to new facilities.” — Iain Barnett (IMG).


DAY 2: DECEMBER 13, 2012 9.10 am — 9.30 am: Welcome by Deputy Mayor of Amsterdam 9.00 am — 10.30 am: “From start to finish:


1) The dream — when a city decides to compete for the right to host the world’s premier sporting event — the Olympic Games.


2) Bringing the Olympic Games together: planning, operations, infrastructure requirements — the hard work of preparing for the Games and the roadmap to the opening ceremony with a focus on technology.” Speaker to be confirmed (International Olympic Committee).


10.30 am — 11.00 am: “The Masterplanning concept of the 2012 London Olympics.” Speaker to be confirmed (VIP Special Guest).


11.00 am — 11.30 am: “The London Olympics: sustainable stadia with a special case-study focusing on the London 2012 Olympics.” — Andy Simons (Director and Co-Founder, KSS Group).


11.30 am — 12 noon: “The technology and security behind the 2012 Olympic Games and the future.” — Panel Discussion.


12.00 noon — 3.00 pm: Lunch, Dedicated Exhibition Time, Networking


3.00 pm — 3.30 pm: “Sixteen years as the first multifunctional stadium; driving revenue streams.” — Henk Markerink (CEO, Amsterdam ArenA).


3.30 pm — 4.00 pm: “Sustainability — the new economy.” — Henk van Raan (Director, Amsterdam ArenA).


4.00 pm — 4.30 pm: “Concept planning and delivery. Get the plan right from the start.” — Sander van Stiphout (General Manager, Amsterdam ArenA Advisory).


4.30 pm — 5.00 pm: “Major event projects, from the UEFA EURO 2012 stadiums to the FIFA World Cup™ 2012 stadiums — developing and creating solutions.” — Carolina Rusinek (Business Consultant, Amsterdam ArenA Advisory).


5.00 pm — 7.00 pm: Exhibition Dedicated Time, Drinks, Networking 12.00 noon — 3.00 pm: Lunch, Dedicated Exhibition Time, Networking


3.00 pm — 3.45 pm: “Looking to hold a major sporting event — get your strategy right.” — Mike Lee, OBE (Chairman, Vero Communications).


3.45 pm — 4.15 pm: “Delivering the UEFA Europa Cup Final — a behind the scenes presentation on implementing all stadia and security requirements of the Aviva Stadium in Dublin.” — Martin Murphy (Stadium Director, Aviva Stadium).


4.15 pm — 4.45 pm: “Stadia analysis and implementation, with a brand analysis example of Liverpool FC and the commercial development of the Dallas Cowboys.” — Mark Williams (Principal, HKSinc).


4.45 pm — 5.15 pm: “Lasting benefit or financial hangover? Taking a look back at previous major events and seeing how to avoid ‘white elephants’ in the future. And then looking at 2018 and 2022, and their completely new approaches to legacy.” — Rainer Quenzer (Managing Director, Nussli).


Please note: this Conference Programme is a draft and subject to change.


by many as being the first modern multifunctional stadia in Europe. Hence, Amsterdam Arena Advisory have a wealth of expertise to share. One of the stadium’s other presentations will come


AMSTERDAM 2012 EVENT


from Director, Henk van Raan, who will explain the ven- ue’s approach to the environment and sustainability, and this being a new economy. Nigel Fletcher explained: “The presentation really will


be cutting-edge material for the stadia industry and sup- plier to learn from, not only will Henk explain the approach but more importantly, in today’s present eco- nomic climate, the presentation will be backed up with financials and figures, which really showcase that a green, environmental, and sustainable approach to sta- dia has financial rewards, increasing income and reduc- ing costs. Furthermore, as part of the collaboration with Amsterdam ArenA, a special gala dinner will take place at the stadium on December 12. This will be an addition- al option and opportunity for delegates to network and socialise within a great setting.”


20 th AN N I V ER S AR Y P AR T II/ S U M M ER 1 2 P AN S T AD I A 15 2





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