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FEA TURE — SOCHI WINTER OL Y MPICS


President of the Sochi 2014 Organizing Committee, in contrast to the cultural programme of the London 2012 Summer Olympics, which is mainly aimed at promoting contemporary art, Sochi’s programme will be dedicated to the traditional Russian culture.


Benefits & Risks Despite the numerous benefits that are associated with the organisation of a Winter Olympic Games, there are also a number of potential risks. According to some experts, there is the possibility that the new facilities will not attract patrons post-Games due to the generally low popularity of winter sports in Russia, as well as the spe- cific geographical location of Sochi and its status as a sub-tropical resort. In addition, the ever growing rates of Olympic construction may create the risk of damage to the City’s ecosystem. Dmitry Kaptsov a representative of Environmental


Watch in the North Caucasus commented: “The situation with the Olympic Games in Sochi remains very difficult in terms of environment. This is ever reflected by the continuing damage to the Sochi National Park, and the City’s main river, Mzymta, as a result of a massive Sochi construction. Finally, the process of resettlement of local people from the Imereti Valley with simultaneous buying of their plots is also associated with serious problems.”


Prospects & Security Despite the fact that the investment in the Moscow Sum- mer Olympic Games in 1980 was not paid off, all of the sports facilities that were built are currently still in use. In addition, many of the modern Moscow luxury hotels


were constructed at that period of time. In this regard, the Russian government hopes that all the Olympic facil- ities will continue to be used after the Olympics, as has been the case in Moscow. According to the estimates of the analysts from the


international Noev-kovcheg business paper, the Sochi Olympics is expected to be recouped within 5-10 years. The selling of broadcasting rights will allow organisers to earn only USD$1-1,5bn, another USD$1,9bn will be brought in by the 7,000,000 tourists (which are expected to visit Sochi during the Olympics) as a result of their spending. Much will also depend on how effectively the Olym- pic facilities will be used in the future. At present, Sochi is still mostly considered in Russia as a beach resort, despite all the recent attempts of the government to position itself as a winter resort. In the meantime, some of the Russian analysts have


already warned the government about the possibility of a repetition of the scenario of Athens post its hosting of the 2004 Summer Olympic Games, after which the over- seas debt of Greece amounted to 50,000 euro per capita. This was mainly the result of overstated investments in preparation for the Games and low revenue earned as a result of their organisation. Finally, in addition to the development of infrastruc-


ture, significant attention is expected to be paid to secu- rity issues, not least as Sochi is not far from Chechnya and other separatist republics. According to Vladimir Pronichev, the Director of the Russian Border Guard Serv- ice, a new system of maritime security is expected to be adopted for the Black Sea by 2014. ✪


The Sochi Olympic Stadium will expand from an initial capacity of 30,000 seats to 45,000 seats for the Russia 2018 FIFA World Cup™ and then reduce to 25,000 seats


in legacy mode. IMAGE: POPULOUS


20 th AN N I V ER S AR Y


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