DAILY FRIDAY 12 SEPTEMBER 2025 10:30-18:00 THE FUTURE STARTS HERE INSIDE BY JO RUDDOCK
From helping the next generation of talent to thrive, to showcasing the pioneering innovations that will shape the media and entertainment industry in the years to come, IBC2025 has its eyes fi rmly on the future. Nowhere is this more so than in Hall 14. Here you’ll fi nd the all-new Future Tech, a place to get hands- on with the very latest in emerging technology, as well as enjoy an innovative series of programmes, sessions, initiatives and attractions taking place across all four days of the show. At Future Tech, you can explore new opportunities, build knowledge and keep pace with the technological transformation that continues to sweep the industry. The action in Hall 14 begins today with the return of the IBC Talent Programme, taking place on the Hackfest Stage. This free- to-attend event features industry leaders, advocacy groups and young professionals discussing everything from mentoring and career pathways to practical skills and inclusion. On Saturday and Sunday, the IBC x Google Cloud Hackfest assumes control of proceedings. Some 150 developers, creatives and media technologists will tackle real-world challenges using Google Cloud, Gemini AI and partner technologies. Lightning talks from Ateme, Bitmovin, Formula E, Monks, Norsk, Shure, Techex, Vizrt and Zixi among others will run throughout the weekend, along with mentoring from Google Cloud coaches. On the last day of Hackfest, Buzz Hayes, Global Market Lead Entertainment Industry at Google Cloud, along with Gunpowder
Welcome to IBC2025 Michael Crimp, CEO of IBC, shares some show fl oor features not to be missed this year Page 03
A century of broadcast The IET’s Ed Almond on celebrating 100 years of television and what’s next for the association Page 12
Test your footballing skills with the AI Penalty Challenge
Tech, will discuss a groundbreaking project to turn The Wizard of Oz into an immersive 4D experience complete with AI-enhanced visuals. Hall 14’s Future Tech Stage is also hosting sessions throughout the show, including the eight proofs of concept from this year’s IBC Accelerator projects. Highlights today include a look at how AWS is applying AI across F1’s live sports value chain, and a deep dive into how the Premier League is personalising the fan experience with Microsoft Copilot.
Football fans should also head to the Google AI Penalty Challenge, a fan-winning activation where visitors can test their skills against AI- powered analysis. Employing more than 15 integrated technologies, the shoot-out showcases how AI is used for real-time decision-making, coaching and athletic performance evaluation. If automobiles are more your thing, stop by the Formula E racing simulators and let Gemini AI compare your lap to pro drivers, as well as offering real-time coaching. On Sunday, ‘Conquering the Air(waves): Private 5G from land to sea to sky’ explores innovative aerial deployments of private 5G network cells to enhance live
broadcast production; an ultra- light aircraft, fi tted with multiple modems to provide backhaul connectivity, used in the project’s proofs of concept, provides a focal point for the Future Tech area. Hall 14 is also home to a carefully curated mix of global technology leaders and agile startups, all bringing cutting-edge tools, products and services to the IBC show fl oor.
Exhibitors include AWS, which is
offering a programme of content on the AWS Innovation Stage from partners including Fabric, Hydrolix, Kaltura, M2A Media, Nvidia and Twelve Labs. In addition, Microsoft, Google, Aina Tech, 3Play, Huawei, Cisco and many others are demoing their latest innovations, embracing AI, AR, VFX, cloud, volumetric capture, 5G and more. Michael Crimp, CEO, IBC, said: “At IBC, it’s our mission to shape the future of media and entertainment. By bringing together the people and technologies that are reshaping our industry during this time of incredible change, we want to spark debate, showcase solutions and inspire everyone to face the future with confi dence.”
Man and machine SCTE President Dr Anthony Basham talks AI use cases, industry consolidation and the importance of in-person networking Page 14
Collaboration and differentiation Today’s IBC Conference sessions explore the power of collaboration, the need for differentiation and more Page 24
Content Everywhere The trends, opportunities and challenges impacting the OTT and streaming sector are being discussed across two stages Page 28
Exhibitor news The latest product launches and innovations from across IBC2025 Page 29
THE OFFICIAL NEWSPAPER FROM IBC
To view the full IBC2025 Conference agenda, scan the QR code.
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