#IBC2025
29 OPINION
THE RISE OF THE AUTONOMOUS MEDIA COMPANY
Blair Harrison, Founder and Chief Executive Offi cer, Frequency
The media and entertainment industry is at a crossroads. Audiences have never had more choice, yet the process of delivering content to them is more complex than ever. From FAST channels to OTT platforms, the number of outlets has exploded, bringing with it a surge in operational demands. Many broadcasters and content owners now face a common problem: how to scale output and maintain quality while resources remain fl at or decline. Artifi cial intelligence is often seen as the
answer, but in practice its adoption has been uneven. Many initiatives apply AI in isolated workfl ows without rethinking how the whole organisation could function if intelligent automation was built in from the ground up. That’s where the concept of the Autonomous Media Company (AMC) comes in. An AMC is a framework in which automation is woven into every operational
FIGHTING TALK Atomos
BY KEVIN EMMOTT
Boasting an all-new design with SDI, CFexpress, integrated cloud features and faster performance, the Ninja TX from Atomos is making its debut.
The Ninja TX is a completely
re-engineered addition to the monitor-recorder family, described by Atomos as the most advanced Ninja ever. In addition to standard HDMI connectivity, Ninja TX features both 12G-SDI and HDMI 2.0 inputs and outputs, along with integrated WiFi and AirGlu timecode technology. It also introduces an
layer: content ingestion, rights management, scheduling, analytics and monetisation. The goal is not to replace people, but to enable them to focus on creative and strategic work while intelligent systems handle the repetitive and reactive tasks. In this model, channels can be created, adapted and optimised dynamically in seconds driven by real-time data.
“Many initiatives apply AI in isolated workfl ows without rethinking how the whole organisation could function if intelligent automation was built in from the ground up”
The technology enablers for this shift include agent-based AI systems, cloud- native workfl ows and integrated analytics that allow decisions to be made instantly.
Imagine a channel automatically adjusting its schedule for a major live event, or tailoring programming to regional viewing patterns, generating on-air graphics and promos on-the-fl y, all without the need for human intervention.
IBC is the ideal place for these conversations. It’s where technology providers, content creators and distributors can explore how to move towards an autonomous future, one in which operational agility is as important as creative excellence. For Frequency, it’s also an opportunity to demonstrate the practical steps we are already taking to create the Autonomous Media Company, including intelligent agents that build, schedule and optimise channels in real time, and a platform designed to help media companies of all sizes make the AMC vision a reality.
3.MS26
With rebuilt mechanical design, electronics and thermal system, the Ninja TX has been re-engineered from the ground up
industrial design that improves thermal effi ciency, reduces weight and enhances portability
in its compact 5in form factor. Delivering features previously reserved for the larger Shogun
Ultra, Ninja TX also adds support for CFexpress Type B media and recording to USB-C external drives. Its AtomOS Linux-based operating system provides faster performance, over-the-air updates and a more streamlined user experience, while retaining the same extensive monitoring tools Ninja is known for. Key features include encoding to Apple ProRes/RAW, Avid DNx or H.265/H.264, recording up to 8Kp30 RAW, a 1500-nit touchscreen display, NDI 6/HX3 TX/RX streaming, and direct upload to ATOMOSphere, Frame. io, Dropbox and more. 9.C05
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