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EVERGENT TO EXAMINE D2C VIDEO BUSINESS ESSENTIALS
Media and entertainment monetisation specialist Evergent is again taking part in the Showcase Theatre. The focus of its session this time around will be on the elements needed to achieve successful business model transformation for direct-to-consumer video services. Evergent decided to return to the Showcase Theatre after a highly positive experience in 2024. Founder and CEO Vijay Sajja, says: “We have been gathering insights about the future of the media and entertainment landscape through our work with MVPDs, direct-to-consumer video services, other digital platforms and our ecosystem partners. We want to continue to share this perspective with a broader audience of industry experts and professionals. We had some of our key partners and industry thought leaders to share the stage with us on the Showcase Theatre last year, and we want to continue those efforts again this time.” There is a very specifi c topic for the Evergent session, which will take place at midday today. “It will focus on the essential elements of successful business model transformation for direct-to-consumer video services. The discussion will cover topics such as the role of hybrid monetisation strategies, cloud transformation and the disruptive potential of generative AI,” he explains. Sajja will share the stage with other prominent industry leaders. In terms of the sort of insights he hopes that attendees will gain, he adds:
combination for each subscriber. This approach directly enhances acquisition outcomes.” Evergent – which recently announced the launch of a new Global Value Center to power “AI-driven subscription management and monetisation innovation” – is also exhibiting on stand 5.A86.
“The discussion will cover topics such as the role of hybrid monetisation strategies, cloud transformation and the disruptive potential of generative AI”
Sajja: ‘IBC is a melting pot of ideas and future possibilities’
“The Showcase Theatre’s interactive format enables attendees to discuss a critical issue with Evergent – how today’s subscriber journey is hindered by an overwhelming abundance of choices for products, promotions and payment methods. Attendees will get insights into how AI solves this for D2C service providers, using data like location, device characteristics and behaviour to predict the most effective
Sajja confi rms that the show continues to be an important part of the annual calendar. “Our company has been attending IBC for over a decade,” he says. “For Evergent, IBC is a melting pot of ideas and future possibilities, fuelled by a network of ecosystem partners, clients and industry friends whom we are grateful to have. Our teams always leave IBC with stories, conversations, deepened relationships and new friendships that help us continue to create a bigger impact for our clients and the industry as a whole.”
Evergent is hosting a session on the Showcase Theatre in Hall 8 between 12:00 and 12:45 today. It is free to attend.
ENJOY TICKET-FREE TRAVEL THROUGHOUT IBC2025 WITH GVB TRAVEL PASS INTEGRATION WITHIN EVENT BADGE
IBC2025 attendees can enjoy full integration of Amsterdam’s GVB public transport pass into their offi cial event badge for the fi rst time this year. Developed in collaboration with RAI Amsterdam, public transport operator GVB, and smart credentialing provider CredsNow, this initiative will provide frictionless, ticket-free access to the city’s extensive tram, bus and metro network. All IBC2025 badges include an embedded QR code linked directly to the GVB system.
Attendees can move between the RAI and central Amsterdam using public transport, simply by scanning the QR code on their badge, eliminating the need for additional cards, tickets or apps. This frictionless integration not only simplifi es city navigation for attendees but also underscores IBC and RAI’s commitment to sustainability by encouraging the use of public transport and reducing non-recyclable ticket printing.
“This is more than a convenience,” said Tamsin
Attendees are benefi tting from frictionless travel this year
Christofi des, Operations Director, IBC. “This refl ects our commitment to sustainability, user-centric innovation and our
ongoing efforts to ensure that Amsterdam continues to be a welcoming and accessible destination for IBC2025.”
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