#IBC2025
ADVANCED AD TECH UNLOCKS REVENUE OPPORTUNITIES
Operative BY KEVIN EMMOTT BY KIRSTY HAZLEWOOD
Aiming to address the challenges of today’s linear streaming landscape, Operative’s cloud-based AOS platform is being showcased in Hall 3. By combining the fi xed ad placements and structured pods of traditional linear TV with the automation and dynamic ad insertion of digital delivery, the AOS platform enables media and streaming companies to unify their sales, scheduling and operational workfl ows within a single system. The platform supports both
upfront and programmatic ad transactions, delivering automated campaign execution that adheres to linear placement rules while dynamically serving ads across platforms.
Operative has expanded
Native support for Ravenna/ AES67 has been introduced for Sonifex AVN-CU2-RAV and AVN-CU4-RAV AoIP commentator units.
Dembowski: ‘Optimise pacing and delivery across teams’
the platform offering with the introduction of AOS Insights, a business intelligence layer said to bring advanced visualisation and reporting directly into media workfl ows. According to David Dembowski, Senior Vice President of Global Sales at Operative, the AOS platform empowers media companies “to surface revenue opportunities and optimise pacing and delivery across teams”.
3.MS18,
3.MS21
Both units serve as multipurpose tools for commentary teams and feature a mix engine that enhances traditional AoIP controller settings. I/O can be freely mixed between AoIP and physical connections and controlled via programmable buttons and rotary encoders for gain and pan adjustments. According to Sonifex, both units support up to 16 AoIP I/O channels to enable users to defi ne custom audio pathways. The AVN-CU2-RAV’s built-in web GUI provides up to four
LEVELLING UP WITH AOIP Sonifex
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nameable pages of six rotary encoders to provide a set of 24 confi gurable inputs/ outputs/mix points, while the more powerful AVN-CU4-RAV provides eight nameable pages of six rotary encoders to deliver 48 confi gurable inputs/outputs/ mix points. Remote control via a web interface mimics the front panel, enabling live metering and confi guration. 8.F61
Sonifex’s commentary
units, now with native support for Ravenna/ AES67
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