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TOUCH AND GO WITH PRODECK 24 Densitron
BY KEVIN EMMOTT
Combining a high-resolution 8in touchscreen display with 24 fully programmable buttons, the new ProDeck 24 from Densitron extends the company’s range of professional-grade control surfaces, supplementing the existing ProDeck and ProDeck Touch models. With an embedded computer and intuitive hybrid UI, its touchscreen interface allows for touch, swipe, pinch and scroll functionality. Each of the ProDeck 24’s buttons serve a dual purpose, functioning as a control as well as providing interactive menu or real-time video previews, allowing users to switch between applications while
maintaining focus on their work. Powered by a single PoE+ cable, the ProDeck controllers are easy to set up and support both Linux and Windows applications, providing fl exibility to customise the interface according to user preferences. The ProDeck range also allows the installation of third-party software applications, enhancing adaptability to specifi c workfl ows and enabling users to integrate preferred tools and applications as well as leverage solutions provided by Densitron. Each ProDeck device is a standalone unit designed for desk mounting, making it a compact solution suited to various applications such as studio control, live production, content creation and system integration. 9.C10
OTT STUDIO SCALES UP FAST
Srinivasan: ‘FAST channels and CTV apps are struggling to drive ad revenues’
Amagi BY ANNE MORRIS
The selection by OTT Studio of Amagi’s Ads Plus service for its connected TV ad inventory is being showcased at IBC. The move extends a long-standing relationship to cover OTT Studio’s FAST channels and streaming apps.
Srinivasan KA, Co-founder and
The hybrid ProDeck 24 enables users to benefi t from both tactile and touchscreen-based inputs
President, Global Business at Amagi, said: “FAST channels and CTV apps are struggling to drive ad revenues and to stand out with advertisers among a long list of content choices. Our work with OTT Studio underscores the value of aligning monetisation with platform architecture
and audience experience. By leveraging Ads Plus across their full CTV portfolio, OTT Studio is integrating monetisation into the core of its content and distribution strategy using data, delivery context and scale to drive ad experience without potentially compromising on user experience.”
James Patrick, Co-founder of OTT Studio, added: “As we scale our FAST channels and apps, it’s vital to align monetisation with the core infrastructure of our operations. Amagi’s ability to activate metadata-rich ad inventory with effi ciency gives us the fl exibility to grow while maintaining control over revenue and viewer experience.” 5.B91
MATCH POINTS THE WAY TO DUPLICATE VIDEO ASSETS Ad Signal
BY KEVIN EMMOTT
Taking centre stage among Ad Signal’s suite of fi ngerprinting technology tools, Match identifi es duplicates and near- duplicate video assets across a multitude of formats, resolutions, languages and edits, and all with millisecond precision. By spotting exact duplicates and recognising near identical footage, Ad Signal says the technology enables
users “to retain only the best version and discard the rest with confi dence”, empowering users to fl atten storage growth, claiming to reduce AI processing by 75% and cutting storage costs by up to 60%.
If you think you might still be faster, the company is challenging visitors to Spot the Difference on its stand, offering a prize if they can do it quicker than Match. Designed for broadcasters, content owners and advertisers, Ad Signal tools aim to enable
Spot the Difference: Visit Ad Signal’s stand in Hall 6 to take on Match
faster ad clearance, smarter contextual targeting and robust content compliance while reducing environmental impact.
The company is showcasing Match alongside its Assure and Foresight technologies. 6.C28b
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