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AI SKILLS VITAL TO MEDIA GROWTH BY ADRIAN PENNINGTON
AI is front and centre of skills and training for the industry with a clear opportunity for vendors to grasp, according to new research unveiled at the World Skills Café (WSC) yesterday. “AI wasn’t mentioned at all at our fi rst event at IBC2024 but this year it will be at the forefront of nearly every conversation across all parts of the industry,” said Carrie Wootten, Co-founder of Media Talent Manifesto, which organises the WSC.
AI will also be woven across the IBC Talent Programme, dedicated to empowering the
next generation of professionals shaping media, entertainment and technology, which takes place today on the Hackfest Stage in Hall 14.
Media companies already have
three times as many specialist AI roles than those outside the sector, Angeliki Megariti of Caretta Research told the WSC audience. “The biggest barrier for broadcast and media buyers is a lack of AI skills within their organisation,” she said. “Most companies are eager to use AI rather than developing deep knowledge. Buyers want AI embedded in their standard tools. They see it more as a feature than a product itself.”
GOING ALL IN AT IBC NTP Technology BY KEVIN EMMOTT
With a series of demonstrations across three days, Digital Audio Denmark (DAD) is ‘All Into Networking’ at IBC2025. All Into Networking is DAD’s approach to meet a range of broadcast and live sound applications across multiple networking verticals. It aims to illustrate advances in interoperability across formats including Dante, Dante AES67,
Megariti: ‘The biggest barrier for broadcast and media buyers is a lack of AI skills within their organisation’
This creates an opportunity for vendors to enable AI adoption without heavy investment, she said.
“Most AI teams are currently small and focused on automating
routine tasks, reducing costs and boosting creativity,” Megariti added. “We are at the point where vendors are selling and buyers want to use AI but the lack of skills is slowing everyone down.”
Dante ST 2110-30, Dante Domain Manager, Ravenna, Ravenna AES67 and Ravenna ST 2110-30. DAD has also announced an AVB Milan integration later in the year. Mikael Vest, Director of Operations, COO, DAD, part of the NTP Technology group, said: “We have been a Dante adopter for years but now we have adopted the Ravenna protocol, and both have a different approach to 2110. The whole idea of All Into Networking is to say that we embrace everything within our technology. We support
Vest: ‘We embrace everything within our technology’
multiple interfaces and being agnostic means we give our customers the choice to work however they want to.” All Into Networking presentations
are on Saturday 13 September, Sunday 14 September and Monday 15 September at 11:00 on the NTP Technology stand. 8.B61
UNLOCKING LIVE STREAMING Holroyd: ‘Content creators can step up using this technology’
Grass Valley/Atomos/ Mavis
BY KEVIN EMMOTT
Everything is better when we work together, and at IBC, the
combination of the Mavis Camera app, the Atomos Ninja Phone and Grass Valley’s AMPP OS is aiming to unlock live streaming freedom. With support for the Atomos Ninja Phone, the Mavis Camera app transforms any HDMI-equipped
mirrorless or DSLR camera into a professional-grade live streaming device. With support for 10-bit ProRes, H.264 and H.265 recording, users can record locally and push content directly into a fi le- based workfl ow like Grass Valley’s Framelight, but it can also live stream via 5G or WiFi straight into Grass Valley’s AMPP production environment or NDI – all from a compact mobile setup. Patrick Holroyd, CEO, Mavis, said:
“Broadcasters can embrace more effi ciency by accessing prosumer hardware and high-quality software;
at the same time, content creators can step up using the same technology. The Mavis Camera app is designed as a consumer-based product, but it integrates with high- level equipment like Grass Valley.” By bridging iPhones and
mirrorless cameras with AMPP, the collaboration enables creators to go live from anywhere, while seamless contribution to AMPP’s cloud-native infrastructure allows additional live feeds to be switched, recorded and distributed as part of the production chain. 9.A01, 9.C05
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