54 OPINION
CONVERGENCE AND THE RISE OF NON- TRADITIONAL MEDIA
Melanie Ciotti, Director of Marketing, SNS
The media landscape is shifting in ways we haven’t seen before. What was once an industry dominated by broadcasters and post-production houses has expanded far beyond those traditional boundaries in a process known today as convergence. Government agencies, educational institutions, corporate marketing teams, houses of worship and many others are producing high-quality video at scale. This growing diversity of content creators is pushing the industry to a tipping point as new users and new workfl ows enter the arena.
What is driving this convergence? Despite
different goals and backgrounds, every media team faces the same core challenges: managing massive fi les, collaborating across locations and getting fast, secure access to content. More broadly, completing work on time, controlling costs and keeping projects on track are pressures everyone
shares, regardless of the industry label on their LinkedIn account. At SNS, we design solutions with these exact challenges in mind.
“Despite different goals and backgrounds, every media team faces the same core challenges: managing massive fi les, collaborating across locations and getting fast, secure access to content”
While all content creators face similar challenges, certain pain points can hit harder depending on the industry. Technology solutions need to align with the right priorities to stay relevant. For example, educational institutions appreciate how our EVO shared storage systems’ unlimited user model eliminates the burden of per-user software fees so they can easily add and remove students each semester. Medical,
military and government media teams tend to value security and stability above all, given the private and sensitive nature of their content. A house of worship may place more signifi cance on the intuitive user experience, ensuring that part-time volunteers can jump in without a steep learning curve. Meanwhile, corporate video teams gravitate towards EVO’s built-in media asset management system so they can keep marketing assets organised and share media across various departments. Though broadcasters and post houses
remain at the heart of media production, the future of our industry is moving towards a blending of markets and technologies. This trend is driving innovations that empower creators across markets to produce, share and deliver content faster than ever. SNS is proud to support this new era of creativity and convergence in media production. 7.B26
CAMERA ACCESSORIES HAVE EVERYTHING IN HAND
Fookus Pookus/Villrich Broadcast BY DAVID FOX
A new Handheld Kit and Hotswap Cable for Arri’s Alexa 35 is on show from Fookus Pookus, as well as a spinning rain defl ector for lenses.
The Alexa 35 modular accessory kit is designed for smooth handheld operation. The carbon fi bre side handle extensions can be positioned to fi nd the correct centre of mass with any lens or battery setup. The top handle, 15mm rod clamp and both sides are easily removable. The top
or for longer periods where 24V power is absent, such as if the Alexa 35 is mounted on a gimbal that offers power from 14.4V outputs. The 12V to 24V converter cable must be used with batteries that output at least 5A from the D-tap port; otherwise it could be damaged.
The Fookus Pookus Handheld Kit offers carbon fi bre side handle extensions
plate acts as a cheese plate for mounting the camera to a remote head or adding accessories. The
kit weighs 790g.
The Hotswap Cable can power the camera during battery swaps
The 450g Rainaway TV defl ector allows for uninterrupted camera operation in wet conditions. It keeps rain, mist, moisture or dust off the camera lens, and combines high-speed spinning glass, hydrophobic coating and active airfl ow to keep the lens clean and fog-free. 12.A52
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