22
LIGHTRICKS ‘RETHINKING CREATIVE WORKFLOWS’ WITH AI
Making its debut in the Showcase Theatre this year is Lightricks, whose AI photo and video generation models power its various apps and platforms. These apps include Facetune, which enables one-tap photo editing, Photoleap, for edits to pro designs, the Videoleap video editor and LTX Studio, which enables AI- powered visual storytelling from concept to delivery in one platform.
The company – which was founded in January 2013 – also has an infl uencer marketing platform, Popular Pays, that provides creators with the ability to monetise their work, and offers brands the chance to scale their content through tailored creator partnerships.
Shani Mandel-Laufer, VP Strategy & Business Development at the company, describes Lightricks’ fi rst year participating in the Showcase Theatre as “a natural next step in our growing presence within the professional creative space. As generative AI redefi nes content creation, we believe it’s critical to be part of the global conversation shaping how these tools are adopted across the media and entertainment industry.”
She continues: “Our involvement refl ects Lightricks’ commitment to strategic, creator-fi rst innovation, and a desire to share actionable insights from our own work building AI-native tools like LTX Studio and the open- source multimodal model LTXV. The Showcase Theatre offers a unique platform to highlight how scalable, high-quality storytelling is evolving – and how Lightricks is helping lead that evolution.” Lightricks’ featured session, which takes place from 16:30-17:00 today, is entitled ‘Rethinking Creative Workfl ows with Generative AI’. It will be led by Mandel-Laufer. In the talk, she will explore how AI-native tools are reshaping creative workfl ows “from ideation through production without replacing creative professionals, but by reimagining how they work at scale”. There will also be a behind-the-scenes look at Lightricks’ development of LTX Studio and the open-source multimodal model LTXV, which supports real-time, editable storytelling and high-fi delity visual rendering.
Key themes of the session will include moving
from linear workfl ows to dynamic, AI-native environments; maintaining creative control while scaling production; the role of open- source innovation in creative tools; and how
Shani Mandel-Laufer will lead today’s session
partnerships across studios, agencies and tech providers power real-world deployment.
“As generative AI redefi nes content creation, we believe it’s critical to be part of the global conversation shaping how these tools are adopted across the media and entertainment industry”
Mandel-Laufer anticipates that visitors to the Showcase Theatre session will gain a wealth of insights regarding the possibilities surrounding genAI. “We hope attendees walk away with a strategic and practical understanding of how generative AI can transform not just individual creative tasks, but the entire architecture of content creation,” she says. “Our goal is to show that with the right tools, teams can collaborate more fl uidly, explore ideas more fearlessly, and deliver high-quality, brand- aligned content faster.” Accordingly, the session will incorporate plenty of insights into how “AI-native workfl ows, open-source models and
ecosystem-level partnerships are setting the stage for the next era of media production”, she adds.
As might be expected, the Lightricks team will be seeking out other organisations and individuals who are working at the cutting edge of AI-related storytelling during this year’s IBC Show.
Mandel-Laufer notes: “We’re especially excited to connect with others exploring the intersection of AI and storytelling whether that’s through creative tech, production tools, or new media formats.
“As we move towards more modular, scalable and collaborative content creation pipelines, we’re looking to engage with partners who are rethinking everything from pre-visualisation to post-production. IBC is a key opportunity to see how different parts of the industry are adapting and to spark the conversations that will shape what comes next.”
Lightricks is hosting a session on the Showcase Theatre in Hall 8 between 16:30 and 17:00 today. It is free to attend.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
