#IBC2023
Ruben Dennenwaldt, Senior Product Marketing Manager Europe, Western Digital
For example, looking at the most visually advanced fi lms such as Avatar 2, these new movies will need up to 18PB of data. The need for higher capacity, faster storage options is increasingly urgent.
What are the biggest challenges facing the media and entertainment industry? One of the biggest challenges for the media and entertainment industry is the scalability of capacity. As projects continue to outpace data rates, storage capacity needs to increase faster to keep up with the growing volume of high-quality content.
How is your company helping its customers to address the challenges faced by the media and entertainment industry? Western Digital offers high-capacity hard disk drives (HDD) and storage platforms that help store and preserve data. But not only that. Along with the use of artifi cial intelligence, special effects and other innovations, the industry will also see a transition from 4K (3840x2160 pixels) to 8K (7680x4320 pixels) and 12K (12288x6480 pixels). This will not only affect storage capacity during the fi lming and
production process, but it will create new challenges for end devices. TVs and mobile phones will need to process data faster to keep up with the capacity and speed of downloaded data. Western Digital offers solid-state drives (SSD) and other types of fl ash storage to match each step of this process to maintain the growing quality of content in the future.
What do you think are the main drivers in your market sector? A key driver is the unstoppable data explosion. Technologies such as IoT, 5G and AI data is not only generated in the data centre, but also at the edge or on the end devices themselves. It is crucial for companies to develop intelligent storage strategies that take economical and ecological aspects into account.
What are the main areas of focus for your company during IBC2023? At IBC, we are focusing on our SanDisk Professional portfolio that is known for exceptionally powerful storage solutions, tailor-made for professionals. In addition to this, we will demonstrate our storage platforms as well as embedded solutions that will help to shape the future of the media and entertainment industry.
What sets your company apart as a technology leader? With Flash and HDD franchises underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualise its aspirations.
8.MS24,
8.MS25
AP FOCUSING ON STREAMLINING WORKFLOWS, IT SECURITY AND CLOUD The Associated Press BY KEVIN EMMOTT
The Associated Press’ Workfl ow Solutions team is presenting a number of workfl ow advancements for AP ENPS, Playbook and Storytelling at IBC. Unveiling a redesigned
interface for AP Playbook and AP Storytelling, the team is showing how its cloud-hosted functionality is evolving beyond planning to encompass story discovery and production.
Aimed at uniting disparate teams, formats and outputs, AP Storytelling addresses key editorial workfl ows, from ideas to publication and broadcast. With a user-friendly interface and a careful use of integrated AI, AP is aiming to use AI to raise journalists’ productivity, allowing
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Vienna-based video journalist Philipp Jenne covers The Mall in London ahead of the coronation of King Charles III in May Pic Credit: AP Photo/Alex Turnbull
them to spend more time on stories. AP Workfl ow Solutions is also showing ENPS 9.5, the latest version of its broadcast newsroom system. This combines new front-end features such as dark mode with improvements to the
rundown, the search interface and macro navigation. Backend developments include a more secure infrastructure and better Active Directory integration plus increased redundancy. Amazon Web Services also features AP ENPS at its IBC
stand (5.C90) to demonstrate the turnkey cloud-hosted news production along with other vendor partners. This is possible thanks to AP’s participation in the AWS Live Cloud Production initiative. 7.A19
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