#IBC2023
WE NEED TO TALK ABOUT METADATA
David Fisher, EMEA Industry Principal, Advertising, Media and Entertainment, Snowfl ake
In the rapidly evolving landscape of media supply chain management, the role of metadata has emerged as a critical factor for success. With the rise of content streaming and the subsequent access to extensive consumer data, media organisations are recognising the signifi cance of metadata in streamlining operations, enhancing customer experiences and opening up new revenue streams.
“Media organisations are
recognising the signifi cance of metadata in streamlining operations”
The media industry grapples with data-
related obstacles, ranging from fragmented data sources to unwieldy IT infrastructures. Consequently, tracking content assets from conception to publication becomes a complex task. Moreover, as demand for frequent content updates grows, the industry is confronted with ineffi ciencies stemming from manual processes and compartmentalised data, potentially leading to missed opportunities.
Enter metadata – a new focal point for
transformation in the media supply chain. Metadata, encompassing elements like video runtimes and content themes, emerges as the linchpin in swiftly tracing assets through the supply chain. The advantages of this approach are manifold, benefi ting both media organisations and consumers alike: 1. Accelerated content delivery: The speed and accuracy of moving from concept to publication are paramount in the media landscape. Metadata streamlines this process by enabling swift access and collaboration across teams, ensuring that content reaches audiences promptly.
2. Productivity enhancement and resource optimisation: Amid challenges such as content pipeline gaps due to strikes, metadata-driven AI and machine learning alleviate the burden of manual content searches. This empowers supply chain participants to focus on high-impact tasks, translating into enhanced effi ciency.
3. Monetisation opportunities: Metadata, coupled with AI and machine learning, becomes a vital tool for identifying nuanced user insights that impact hyper-personalisation in advertising and content curation.
4. Maximised content value: Collaboration and data sharing among media entities will be key to success in an integrated, omnichannel viewing landscape. Metadata-driven supply chains foster this collaboration, enhancing content value across platforms and devices.
5. Enhanced control: Quality metadata empowers media organisations with a comprehensive understanding of their assets and their potential. In an era of personalised content experiences, control over the supply chain becomes pivotal to meeting consumer expectations and staying competitive. The collaboration between Snowfl ake,
AWS and Slalom further underscores the transformative power of metadata in the digital media supply chain. By removing silos and establishing a unifi ed source of asset metadata, this partnership revolutionises content journeys, from inception to playout. Through innovative analytics, reporting and data science approaches, this collaboration offers studios and streaming platforms the means to unify their workfl ows in the cloud, enabling the discovery of new revenue streams and granting consumers greater freedom and personalisation. 5.C20
OVERCOME CHALLENGES WITH OTT BY SATELLITE EKT
BY ADRIAN PENNINGTON
The delivery of OTT services to remote subscribers presents a major challenge for service providers and telcos. Combine this with network congestion and the situation can become unviable. According to EKT, satellite presents the ideal solution to
these challenges. The ability to transport high bitrates to the network edge, with multicasting performance and smart pre- positioning of content makes satellite a highly sought-after alternative delivery medium. At IBC2023, EKT is demonstrating SKYfl ow with collaboration partners ST Engineering iDirect, EasyBroadcast and Broadpeak. It is described as a native IP-over-
67 OPINION
satellite ecosystem that offers cost- effective, ultra-fast, low-latency delivery of live video to mobile devices and large screens alike for global audiences. SKYfl ow is the fi rst deployed DVB-NIP system in the world, and the IBC show sees it further enhanced by a security solution, priming its use for pay-TV operators around the world. 1.D61
The native IP-over-
satellite ecosystem is being demoed in Hall 1
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