32 UNLOCK NEW OPPORTUNITIES AT THE IBC CONFERENCE
The much-anticipated IBC Conference begins in the Forum today, starting with an IABM-led session at 09:30 entitled ‘State of MediaTech – Key Drivers of Change in 2023 and Beyond’. Moderator Lorenzo Zanni, Head of Insight & Analysis at IABM, will be joined by Jade Kurian, President and Co-founder, latakoo; Kishore A K, CTO, Zee; Aditi Pandey, Head of Vendor Management & Partnerships, NRK; and Allen Broome, CEO, MediaKind, as they discuss the research fi ndings and their implications for the industry. This is followed by ‘Plotting the
Effects of Disruption: Charting the new media ecosystem’. Media Cartographer Evan Shapiro will chart the effects of disruption across the global media ecosystem and highlight the opportunities to be found in navigating a brave and volatile new world.
At 11:15, Fiona Campbell, Controller Youth Audience, BBC iPlayer and BBC Three; Matt
Risley, Managing Director, 4Studio, Channel 4; and John Olivieira, Publisher, OneWorld, will discuss the creation, distribution and monetisation of content for the new kids in town in ‘Winning Over Gen Alpha: What broadcasters and brands need to action now’. The focus then shifts to content
localisation. ‘Pricing, Packaging & Localisation: Differentiating your streaming service in a crowded market’ sees Leah Hooper Rosa, EMEA Streaming & Global Integration Lead, Warner Bros. Discovery, and Liza Watts, Operations, YouTube Primetime Channels, sharing their experiences of being on the path to rolling out a new service and explaining what’s resonating with different markets. How to build an effective tech stack and keep innovating when technology moves at such a pace is the topic for the next panel, featuring Nitin Mittal, President Technology, Zee; Brian Lakamp, EVP, Media Supply Chain,
longevity and to meet audience and revenue expectations now and in the future. Valerio Motti, VP FAST Channels, Fremantle; Patrick Courtney, SVP, Streaming & Business Development, Fuse Media; Stefan van Engen, Vice President, Content Programming and Partnerships, Xumo; and Rachel Koelher, VP of Original Content, Tubi, are all sharing their experiences.
The BBC’s Fiona Campbell will be winning over Gen Alpha
Paramount; and Gabriella Vacca, CTO, Sky Italia. Scott Lawrence, SVP Global Solutions at Verizon Business, is then in conversation with IBC’s Mark Smith, talking all things 5G. This is followed by two sessions
focusing on FAST. ‘Thriving in the FAST Lane: Monetisation for the future of FAST’ will discuss the best strategies to give FAST channels
Sessions end with ‘Are you Looking for FASTER Love?’, which sees Olivier Jollet, Executive Vice President and International General Manager at Pluto TV, talking about the service’s rise to FAST channel success, fi ghting off the FAST competition, and how exclusive content and a strong local offering have been key to Pluto TV’s success.
For more information on these sessions and the full Conference Programme, turn to page 41.
DOUBLE THE INSIGHT: CONTENT EVERYWHERE EXPANDS TO TWO STAGES
The Content Everywhere programme returns bigger and better for IBC2023, with two stages in Hall 5 offering a free-to-attend schedule of panel discussions and product demonstrations, specifi cally devised to help attendees explore the many aspects of the delivery and consumption of content over the internet. Panels today on Stage 1, sponsored by LTN, include ‘Planning the Transition from Linear to IP Distribution’ at 12:45. It features Gary Hamer, SVP Sales & Business Development at SmartLabs, and Jonas Engwall, CEO, Bedrock Streaming. They will explore the drivers for the shift towards IP-based distribution and how to leverage technologies that can improve effi ciency, time-to-market and audience engagement. ‘The Technical Challenges
of Live Streaming’ is the topic for the next panel discussion. Here, Anastazja Melnikova, Streaming Solution Architect, GCore; Luis López Chousa, Head CDN Balancer BU, NPAW; and Christophe Coquerel, Director of Application Engineering, VisualOn, will discuss different approaches to delivering scalable and reliable low-latency live streaming and the emerging opportunities for the application of AI and machine learning. The fi nal session of the day on Stage 1 will explore the potential of APAC’s online video market. Doyle Deng, Head of Product Management and Global Marketing at CDNetworks, will be sharing his insight.
Over on Stage 2, sponsored by Tencent Cloud International, sessions include ‘On the Money: How to choose a monetisation model’ at 13:30. A panel
featuring Roberta Cambio, Senior Product Marketing Manager, Brightcove; Chris Welsh, Head of Broadcast & OTT, International, Apptitude Software Group; and Shuki Eytan, General Manager, Kaltura, will discuss how a new service determines the available monetisation options and the key metrics that need to be monitored.
Another highlight on Stage 2 is ‘The State of Play in Cloud Adoption and Digital Transformation’ featuring Fred Sun, Head of Strategy, Tencent Cloud International; Jean Christophe Perier, Chief Marketing Offi cer, Globecast; and Sergio Delgado, Product Marketing Manager, Velocix. The Content Everywhere stages will also host demos from companies including SPI International, Intertrust, Fincons and Mux.
Brightcove’s Roberta Cambio
will be discussing monetisation models on Stage 2
Content Everywhere sessions run on Stage 1 (5.A28) and Stage 2 (5.H75) from 11:15-17:45 today. They are free to attend. For full listings, turn to page 41.
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