#IBC2023
SHOWING TRUE COLOURS FOR VP AND MORE Brompton Technology
BY ADRIAN PENNINGTON
TrueLight is a new LED processing technology for panels with extra emitters, such as RGBW. It benefi ts situations where panels are used as a lighting source, such as in a virtual production volume. The system is also useful for where LED panels light foreground elements, such as in simulations and theatre productions. The challenge of using
conventional RGB panels in these situations is that each emitter has a narrow spectral output. This is necessary to achieve saturated colours and works well for direct view of panels, but when used for lighting presents a low-quality spectrum of light very different from normal lighting sources.
READY TO VIEW 3SS
TrueLight can be used
with LED panel lighting with extra emitters
BY ANNE MORRIS
Being demonstrated for the fi rst time by 3 Screen Solutions (3SS) is the 3Ready Control Centre, a next-generation UX management and optimisation platform. Deployed by Allente, a pay-TV
RGBW panels offer a solution because they give a broader spectral output that allows for better lighting quality and colour rendering. However, this creates the challenge of converting RGB video into RGBW output while maintaining colour accuracy – which Brompton says it has solved. 3.B23
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provider in the Nordic region, it is designed to ensure a harmonious user experiences across all manner of devices, from set-top boxes through to smart TV and smartphones. According to 3SS, operators such as Allente benefi t from the ability to manage content, features and branding of all service apps from one centralised location. Intuitive dashboards, tools and navigation mean that UX can be adjusted rapidly, so subscribers enjoy new
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features earlier, enhancing loyalty and reducing churn. Pierre Donath, Chief Product
Offi cer and Chief Marketing Offi cer at 3SS, said: “Operators can enable their marketing and content teams to manage all experiences from one place, optimise user journeys with pre-integrated data insights, and boost monetisation with user- tailored campaigns, all without app updates or technical teams involved; so better engagement comes with cost reduction.” 4.C02, 4.C04, 4.C06
3SS is showcasing the 3Ready Control Centre deployed by Allente
THIS LIGHT
OUR NEW BATTERY FREE ENERGY HARVESTING REMOTE UTILISES THE
POWERFOYLE SOLAR CELL TECHNOLOGY AND LOW POWER ATMOSIC CHIPSET TO MAXIMISE THE EFFICIENT CAPTURE OF BOTH NATURAL AND AMBIENT LIGHT
In Partnership with
OR THIS LIGHT
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