34 INNOVATION IN ACTION ON THE HALL 3 STAGE
In addition to hosting two Accelerator sessions – 5G Motion Capture for Live Performance and Animation, and Responsive Narrative Factory – the Innovation Stage will today welcome thought leaders from Xytech, Snowfl ake, ZEASN, Microsoft and ITV. Keith Buckley, President and CEO, Xytech Systems, kicks things off at 12:30 with ‘The Evolution of Media Operations: Achieving centralisation in a decentralised production environment’. He will ask how producers can balance the increased demand for content with lower budgets while managing a dispersed team. Cloud-based centralisation and automation will also be explored. David Fisher, Industry Principal Media, Entertainment and Advertising, Snowfl ake, then welcomes Ian McPherson, Global Strategy Leader, Media Supply Chain, Analytics and Data Science, AWS, and Michael Vos,
SAS Institute’s Steve Perks will be joined on stage by ITV’s Alex Maison
Global Leader, Media Supply Chain, Slalom, to explain how Snowfl ake’s Media Data Cloud has transformed the broadcast and streaming supply chain. The ‘AI Moment for Smart TV’ at 15:15 will see ZEASN share its insights into the smart TV landscape by enabling smarter content discovery, seamless navigation and interactive user
experiences. Dr Jack Gao, Chairman of the ZEASN Global Strategic Committee and CEO of Smart Cinema, will lead the session. Simon Crownshaw, Worldwide Strategy Director Media & Entertainment, Microsoft, and Andy Beach, CTO Media & Entertainment, Microsoft Industry Solutions, will then take part in
‘Navigating the Balance: Technical innovation and profi tability in today’s media landscape’. This session will showcase how Microsoft is redefi ning broadcasting with its Software Defi ned Broadcasting and new approaches to content creation and engagement. The fi nal session today will explore how ITV is managing the transition from linear to addressable TV at massive scale. ITV’s Alex Maison, Head of Digital Ad Platforms, will be speaking to Steve Perks, Head of Advertising Technology at SAS Institute, about how ITV and ad- supported streaming service ITVX enjoy success in the increasingly competitive and fragmented viewing landscape.
Sessions on the Innovation Stage in Hall 3 run from 11:15-17:15 today. They are free to attend. For full listings, turn to page 41.
ADDRESSING THE BIG CHALLENGES FACING THE M&E INDUSTRY
Four Technical Paper sessions will give IBC attendees a deep dive into AI, live production workfl ows and 5G, as novel research to solve real-world challenges is presented in Room E105.
First up, ‘How AI is Advancing Media Production’ will examine three aspects of the power of AI to infl uence the future of media creation. Danielle Arets, Professor of Journalism and Innovation, Fontys University of Applied Sciences, delves into the future of AI news journalism as technologists, journalists and editors attempt to predict what an AI-empowered newsroom might look like. Momoko Maezawa, Research Engineer, NHK, then shares an advanced Japanese AI technology which aims to benefi t those of us with busy lives: a system which can edit a TV programme down to an arbitrarily short duration. Finally, Punyabrota Dasgupta, Principal Solutions Architect, AWS India, unveils a remarkable AI
technology that can identify the nature and intensity of emotion in a dramatic scene and then compose and perform background music to accompany it. At 12:45, ‘Live Production – Next Generation Technology Trials’ shares the experiences of two broadcasters as they trialled new technologies in their production workfl ows. Taishi Iwasaki, Research Engineer, NHK, and Stephan Heimbecher, Director Technology and Production Infrastructure, SWR, take to the stage. Live production remains in focus for the next session which shares ambitious case studies using 5G networks. The fi rst trial involves a live production made simultaneously from several remote venues in Italy in such a way that viewers would perceive it as seamless, and that also offered immersive video via VR headsets. The second explores an experimental 5G production that took place at the coronation of
King Charles III. Giulio Stante, R&D Engineer, RAI; Mark Waddell, Lead R&D Engineer, BBC; and Samuel Yoffe, Systems Engineer, Neutral Wireless, share their experiences. The fi nal session today, ‘5G
Technology – Convergence with Broadcast’ includes three papers. RAI and its co-contributors will present a comprehensive overview of an extensive 5G broadcast deployment in Italy. Qualcomm will present a technically detailed analysis of how 5G broadcast is designed to reuse current 5G mobile hardware and protocol stacks. Finally, Dolby will present an overview of ETSI’s Technical Report on deployment guidelines for DVB-I service delivery over 5G Systems, closing a missing piece of the convergence puzzle. Alessandro Lucco-Castello, Researcher, RAI, and Thomas Stockhammer, Senior Director, Technical Standards, Qualcomm, are among the presenters.
Momoko Maezawa of NHK will share research around how AI is advancing media production
For more information on these sessions and the full Conference Programme, turn to page 41.
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