12.2 Reading
linking ideas in a text • quotating and paraphrasing A Discuss the following questions.
1 What do customers expect from an online tourism service?
2 How can tourism and hospitality operations use IT to ensure that they are successful?
B Survey the text on the opposite page. What will the text be about? Write three questions to which
you would like answers. C Read the text. Does it answer your questions?
D Number the sentences on the right 1–9 to show the order in which the information is presented in the text.
E For each paragraph: 1 Identify the topic sentence.
2 Think of a suitable title.
F Look at the underlined words in the text. What do they refer back to?
G Study the highlighted words in the text.
1 What linking words and phrases can you use to show:
contrast?
concession? result? reason?
2 Write the sentences again, using other linking words or phrases with similar meanings.
H Read the text on the right. A student has written about part of Hitchins’ article, but
the quotations and paraphrases have not been correctly done. Can you spot the mistakes and correct them?
I Write a paragraph for a university lecturer, summarizing the development of the
tourism distribution channel as described in paragraph 3 of Hitchins’ article. Decide whether you should quote or paraphrase the material from the text.
As Hitchins (2007) explains that successfully integrating technology … makes it easier to run a tourism business. Many organizations of all sizes now integrate the Internet with Intranet and Extranet to communicate with customers, business partners and employees.
According to Hitchins, he says that almost all travel sites now enable customers to plan their holiday from A to Z and demonstrating that integration of information technology tools is paramount to travel organizations.
Virtual tourism may be good for the environment.
IT is defined as the tools that enable management.
IT systems support back- and front-of- house systems.
Tourism organizations now rely on the complex integration of technological systems.
Business activities can be divided into primary and support processes.
Some operators in tourism and hospitality need to redefine their roles.
The tourism and hospitality distribution channel has become complicated.
IT systems offer tourism operators many advantages.
Virtual tourism is growing fast.
96
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136
