TRANSCRIPTS
Extract 3
By the way, I saw last week that some of you are using the Cornell note-taking system. That’s very good. Do you all know about this? No? Right, well, if you want to know more about it, I suggest you look at How to Study in College by Walter Pauk, P- A-U-K, the 8th edition, published in 2004. It’s very good, and it should be in the University Library.
Extract 4
Even though the development of tourism is often about satisfying tourists’ interests such as landscapes, seascapes, art, nature, traditions and ways of life, there is much more to a culture than meets the eye. One definition of culture given by
thefreedictionary.com on the Web is: ‘The totality of socially transmitted behaviour patterns, arts, beliefs, institutions, and all other products of human work and thought.’
Unit 9, Lesson 4, Exercise C 2.7 Extract 1
It seems quite clear that culture is a very important aspect of tourism. Whether you are an operator, a government or a local community, a knowledge of the destination’s culture will help you to manage its development better. Let’s look at two basic advantages that come from understanding local culture: firstly, you will appreciate the type of people the destination might appeal to; secondly, you will understand how the development of tourism will affect local people and, therefore, who needs to be involved in planning and decision-making.
Extract 2
… erm, I think one big problem is the fact that tourism leads to jobs that have very low status. This is very important. It is possible, we can see how is this very important … So let’s look at the chart and … oh sorry, that’s the wrong chart, just a minute … right, so here is some overview of the kinds of jobs in tourism … er, you can see, I think, this difference … do you have any questions about this chart?
Extract 3
… We could ask the question: how much does it cost to hire a consultant? Usually, this is very expensive but it is necessary because if you use a consultant you can get a good idea of what is possible and then you can let the community know how good your ideas are. A good consultant is also very important for the public because they can
explain to a community what you are planning to do. Here we must look also at organizing meetings with locals.
Extract 4
So this is the main thing – culture is all-important in tourism. Why? Any area where you develop tourism has a culture. It doesn’t matter what your definition of culture is: in terms of identity, all cultures are different anyway, which is what makes developing tourism so challenging. From the point of view of the local community, their desire is to improve their standard of living. At the same time, it’s true to say that they don’t want to give up their unique lifestyle. And as we shall see, the majority of tourists would like to experience something of that unique culture and compare it with their own. If we look at the chart I’ve prepared, we can see the main reasons why tourists travel. We could link this to the reasons why people want to develop tourism. Bearing in mind that you cannot develop tourism without building a good infrastructure, …
Unit 11, Lesson 2, Exercise B 2.8 Part 1
Good morning. My name is Dr William Grayson and I’m a business consultant. It’s a pleasure to be here today as your guest speaker. My speciality is tourism and hospitality. I’m going to try to explain some of the major factors which exert pressure on the sector from the outside, that is to say, I shall mainly be looking at some of the different types of external influences which affect the way businesses in tourism and hospitality operate.
Don’t misunderstand me, I don’t want to imply that there are no internal questions for a company – as we all know, operators have to think about how they manage their businesses and their finance and so on. But there are also matters at a national and an international level which greatly influence decisions, and they’re becoming increasingly important. To some degree, individual companies will be affected differently, but it is fair to say that they will all have to keep an eye on which way inflation or interest rates are going, or demand and competition in a particular location.
Not only that, but they also have to keep track of the government policies of the country or the countries where they operate and adapt and diversify wherever they need. In an attempt to try to keep the discussion of external pressures on business reasonably simple, though, I’m going to
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